Fantasy Football SUPERDRAFT Presented by Las Vegas, August 27-30, 2009

THE ULTIMATE FANTASY FOOTBALL DESTINATION EXPERIENCE

A WEEKEND OF ENDLESS POSSIBILITIES THAT ONLY LAS VEGASCAN OFFER

LAS VEGAS, June 29 /PRNewswire/ -- Forget the days of doing your fantasy
football draft in your friend's basement. Instead, why not kick off the
season with a three-day Las Vegas getaway? Gather your best friends and take
advantage of a package that includes everything you need for the ultimate and
affordable draft party, as well as access to the hottest venues and clubs in
town. Welcome to the inaugural Fantasy Football SUPERDRAFT presented by Las
Vegas.

Brand Interaction Group and Bookem Danno Productions have created the Fantasy
Football SUPERDRAFT, a premiere destination event for fantasy football fans to
come together for an entire weekend and draft their fantasy teams in true Las
Vegas style. The SUPERDRAFT packages will feature over ten hotel partners
each offering exclusive SUPERDRAFT promotional rates, VIP parties at some of
Vegas' premier nightclubs, live concerts, exclusive access to multiple venues
throughout the city and most importantly, custom-designed draft rooms at the
Hard Rock Hotel & Casino and at The Mirage Casino Hotel.

Guests will have two purchase options: The Platinum Wristband Package for $99
or the Gold Wristband Package for $59.

Guests who purchase SUPERDRAFT Platinum wristbands will have access to the
following:

-- VIP Party on 8/27 at JET Nightclub at The Mirage
-- One of two Tailgate Parties on 8/28 at either the Hard Rock Hotel or
The
Mirage
-- VIP Party on 8/28 at LAX Nightclub at Luxor Hotel & Casino
-- One of two SUPERDRAFT Draft Rooms on 8/29 at either the Hard Rock
Hotel
or The Mirage
-- Opportunity to upgrade to a SUPERDRAFT Private Draft Suite on 8/29 at
Caesars Palace, The Palms Casino Resort or Wynn Las Vegas Hotel
-- VIP Party on 8/29 at PURE Nightclub at Caesars Palace
-- "Overtime" Pool festivities on 8/30 at either Rehab(TM) at the
Hard Rock Hotel or Bare Pool at The Mirage

-- Special offers and VIP access at participating venues throughout Las
Vegas

Guests who purchase SUPERDRAFT Gold wristbands will have access to the
following:

-- Private SUPERDRAFT Draft Room on 8/29 at either the Hard Rock Hotel or
The Mirage

-- Special offers and VIP access at participating venues throughout Las
Vegas

SUPERDRAFT begins on Thursday, Aug. 27 with registration at the Hard Rock
Hotel & Casino and The Mirage Casino Hotel where guests will pick up their
wristbands and welcome kits containing all the information they will need for
the weekend.

A VIP party that evening at JET Nightclub will officially kick off the
weekend. The festivities will continue on Aug. 28 with two SUPERDRAFT
Tailgate Parties; one at the Hard Rock Hotel with a live performance by George
Clinton and the P Funk Band and the other at The Mirage with a live
performance from a prominent national recording artist. Each attendee's
fantasy football draft begins on Aug. 29 with a custom-designed draft room
experience located at both the Hard Rock Hotel & Casino and The Mirage. The
rooms will feature everything necessary to make an unforgettable draft
experience, including food and beverage specials, WI-FI availability, roaming
fantasy football experts, athlete appearances and SUPERDRAFT cheerleaders.

After the drafts wind down, Saturday night will feature a SUPERDRAFT VIP party
at PURE Nightclub at Caesars Palace with a live performance by FLO RIDA and a
celebrity host. The festivities will wrap up on Sunday, when SUPERDRAFT will
host two Overtime Pool Parties, one at the Hard Rock Hotel and the other at
The Mirage, both complete with special guest DJs and SUPERDRAFT cheerleaders.

For more information, please go to www.lasvegasfantasysuperdraft.com.

Participating hotels include: The Hard Rock Hotel & Casino, The Mirage Casino
Hotel, Caesars Palace, The Palms Casino Resort, MGM Grand Hotel & Casino,
Luxor Hotel & Casino, The Venetian Las Vegas Hotel Casino, Wynn Las Vegas, Rio
All-Suite Hotel & Casino Las Vegas, Planet Hollywood Resort & Casino, Paris
Las Vegas, and Bally's Las Vegas.

Brand Interaction Group (BIG), the creator and producer of SUPERDRAFT, is the
industry leading Brand Engagement Firm. BIG creates measurable and mutually
beneficial platforms for brands and consumers to interact within high profile
and highly-trafficked environments. Founded by Eric Simon, a former magazine
publishing executive for Maxim and Blender Magazines, and Tim Mooney, a 25
year veteran in the hospitality industry, BIG has successfully leveraged and
combined the branding and hospitality categories to provide consumers with
unique and unparalleled brand access.

Bookem Danno Productions was founded by former Special Events Director for
Maxim Magazine, Dan Parente. While at Maxim, Dan helped to create what would
become "The Maxim Party" including the Maxim Super Bowl Parties, the Maxim Hot
100 Parties as well as hundreds of others. Since its inception, Bookem Danno
Productions has already booked talent for and / or produced many high profile
events including Mont Blanc's 100th anniversary event, ESPN Magazine's Summer
Fun and NFL Pre-Draft parties, Milk Bone's 100th Anniversary event, Rolling
Stone's 40th Anniversary event, the annual Coors Light Super Bowl parties and
much more.

About the LVCVA
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with
marketing Southern Nevada as a tourism and convention destination worldwide,
and also with operating the Las Vegas Convention Center and Cashman Center.
With approximately 140,000 hotel rooms in Las Vegas alone and more than 9.8
million square feet of meeting and exhibit space citywide, the LVCVA mission
centers on attracting everincreasing numbers of leisure and business visitors
to the area. For more information, go to www.lvcva.com or
www.VisitLasVegas.com

SOURCE Bragman Nyman Cafarelli

Joanna Cichocki, jcichocki@bncpr.com, or Lauren McGee, lmcgee@bncpr.com, both
of BNC PR, +1-310-854-4800, SUPERDRAFTmedia@bncpr.com