eDiets.com(R) Announces Financing and Warrant Amendment
* Reuters is not responsible for the content in this press release.
- Company expects meaningful improvement in second quarter of 2009 operating
cash flow results -
FORT LAUDERDALE, Fla., June 29 /PRNewswire-FirstCall/ -- eDiets.com, Inc.
(Nasdaq: DIET), a leading provider of convenient at-home diet, fitness and
healthy lifestyle solutions, today announced that it has entered into a
$500,000 Private Placement with certain members of management and the Board of
Directors. In addition, the Company expects to raise approximately $2.5
million from the exercise of amended warrants. The Company will use the
proceeds to fund future growth opportunities.
Kevin McGrath, President and Chief Executive Officer, commented, "During the
first quarter of 2009, we implemented a number of strategic changes and cost
cutting measures that are resulting in meaningful improvements in our second
quarter operating results and overall business performance. In particular, as
a result of the actions we've taken, we expect to be very close to operating
cash flow breakeven in the second quarter. Because of these improvements, we
will be able to use the proceeds from this raise toward future revenue
expansion opportunities beginning in the third quarter. I am confident that
our strategic plan and promotional initiatives have positioned our business
for long-term profitable growth."
The Company also executed on an Agreement to Amend Warrants ("Warrant
Amendment") with Prides Capital Fund I, L.P. ("Prides Capital"), a major
shareholder with two representatives on the Company's Board of Directors.
Under the terms of the Warrant Amendment, the Company agreed to reduce the
exercise price of the previously issued and outstanding 2.6 million warrants
to $1.00 per share from the range of $4.25 to $6.00 per share on the condition
that it is Prides Capital's intention to use its best efforts to exercise the
amended warrants in the near future.
About eDiets
eDiets.com, Inc. is a leading provider of personalized nutrition, fitness and
weight-loss programs. eDiets currently features its award-winning,
fresh-prepared diet meal delivery service as one of the more than 20 popular
diet plans sold directly to members on its flagship site, www.eDiets.com. The
company also provides a broad range of customized wellness and weight
management solutions for Fortune 500 clients. eDiets.com's unique
infrastructure offers businesses, as well as individuals, an end-to-end
solution strategically tailored to meet its customers' specific goals of
achieving a healthy lifestyle. For more information, please call 310-954-1105
or visit www.eDiets.com.
Safe Harbor Statement
Statements which are not historical in nature are forward-looking statements.
Forward-looking statements involve known and unknown risks and uncertainties
which could cause the actual results, performance or achievements to be
materially different from those which may be expressed or implied by such
statements. These risks and uncertainties include, among others, that we will
not be able to obtain sufficient and/or acceptable outside financing (when and
if required); changes in general economic and business conditions; changes in
product acceptance by consumers; a decline in the effectiveness of sales and
marketing efforts; loss of market share and pressure on prices resulting from
competition; significant investments in our technology platform, marketing
plans, and product development to remain competitive with other online
providers of healthy living and weight loss plans, many of which may be found
to offer superior and more varied features than our plans and may also be
offered for free;volatility in the advertising markets; any delay, disruption,
or suspension of our supply of prepared meals from our vendor; changes in
consumer preferences and discretionary spending; product liability and other
risks from the sale of ingested products; regulatory actions affecting our
marketing activities; and the outcome of litigation pending against us. For
additional information regarding these and other risks and uncertainties
associated with eDiets.com's business, reference is made to our Annual Report
on Form 10-K for the year ended December 31, 2008, and other reports filed
from time to time with the Securities and Exchange Commission. All
forward-looking statements are current only as of the date on which such
statements are made. We do not undertake any obligation to publicly update any
forward-looking statements.
Investor Relations Contact:
John Mills
ICR, Inc.
310.954.1105
John.Mills@icrinc.com
SOURCE eDiets.com, Inc.
John Mills of ICR, Inc., +1-310-954-1105, John.Mills@icrinc.com, for
eDiets.com, Inc.
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.



Follow Reuters