ForRent.com launches free GPhone application
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NORFOLK, Va.--(Business Wire)-- ForRent.com, anchor Web site of For Rent Media Solutions™, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, has launched a ForRent.com T-Mobile G1™ (GPhone) application. The application is the latest addition to For Rent`s existing suite of mobile marketing products offered to apartment seekers and solidifies ForRent.com as a leader in mobile marketing. With ForRent.com`s free GPhone application, apartment seekers can browse through thousands of apartment listings nationwide. Users can also view apartment descriptions, videos, pictures, and floor plans, save their results, and contact the property. Consumers can use touchable map pins to click on a pin representing a property and go directly to the property's page. The GPhone runs on the new Google Android operating system. Applications are only accessible through the GPhone phone, but can be previewed at the Android Market Web site. "According to comScore Media Metrix, consumers downloaded 83 percent more mobile applications in March 2009 than in March 2008," says Terry Slattery, president of For Rent Media Solutions. "We understand how much mobile Web impacts our consumers` daily lives and will continue to explore opportunities with other mobile devices." While the number of consumers downloading mobile applications continues to grow, comScore shows that the preferred mode for accessing local content on a mobile device is through a mobile browser. In March 2008, 15.4 million mobile Web users accessed information via a mobile browser. By March 2009, that number jumped to 20.7 million. According to Omniture SiteCatalyst, an online business optimization company, the ForRent.com mobile site received more than 256,000 page views in May 2009. About For Rent Media Solutions For Rent Media Solutions™ is a division of Dominion Enterprises and a leading resource for property managers and potential renters searching for apartments. For Rent Media Solutions operates For Rent Magazine® and publishes 99 magazines covering more than 190 markets nationwide. For Rent Media Solutions also offers four Web sites, including ForRent.com. For Rent Media Solutions is dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together. About Dominion Enterprises Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company`s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.DominionEnterprises.com. For Rent Media Solutions Meredith Mobley, 757-351-7366 meredith.mobley@forrent.com Copyright Business Wire 2009
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