Isaac Mizrahi New Managing Director at Alma DDB

MIAMI, June 29 /PRNewswire-FirstCall/ -- Luis Miguel Messianu, President and
Chief Creative Officer of Alma DDB, has appointed Isaac Mizrahi to the newly
created role of Senior Vice President - Managing Director of the agency,
effective July 13th 2009.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090629/FL39336 )

Mizrahi is bringing more than 18 years of international marketing expertise
with leading brands with a multi-geographic scope, along with his functional
experience to Alma DDB.

From his position, Mizrahi will act as Luis Miguel Messianu's business
counterpart and report directly to him, overseeing all of the agency clients
marketing strategic programs, being his main responsibility the growth of
their brands as well as the development of new business initiatives for Alma
DDB.

Mizrahi was most recently Director of Innovation and Multicultural Marketing
at Sprint Nextel, where he spent five years developing Multicultural Marketing
strategies for the brands targeting Hispanics and Asian American consumers.
Previously he acted as Director of Branding and Advertising services for
BellSouth International; his early career spanned a wide variety of
international and national positions in several divisions of The Coca-Cola
Company during seven years. A native Brazilian, Mizrahi started his career in
1991 achieving several brand, media and marketing roles at the local division
of British American Tobacco in his country.

"He will bring a unique client perspective to the day-to-day operation,
'translating' the business challenges that our clients are facing to the
creative team to enhance our focus direction and also by serving as a sounding
board for creative ideas," stated Luis Miguel Messianu.

Along with his responsibilities, Isaac Mizrahi will be concentrated on
identifying the new usages of media, the consumer's contact points, and below
the lines initiatives. He will also focus on helping managing the
administrative issues, including human capital development, which is one of
his areas of passion.

"It's a unique opportunity to join an agency that shares similar beliefs
around the importance of building strong brand as a driver of profitable and
successful business for our clients," said Mizrahi.

He will join the Management team at Alma DDB which in addition to Luis Miguel
Messianu, counts on the experience of Angela Battistini, VP of Client
Services; Michelle Headley, VP of Operations; Enrique Faillace, VP Executive
Creative Director; Jose Luis Villa, VP of Creative Influence Director; Marta
Insua, VP Planning and Insights Director; Larissa Acosta, VP of Innovation &
New Business; and Leo Peet, Finance Director.

Mizrahi, 39 years old, holds an MBA from the prestigious Emory University
(Atlanta) and he is relocating to Miami with his wife and their one-year-old
son.

Isaac's recognitions include the 2006 Brand Week's Hispanic Marketer of the
Year Award, the Ad Age Creative Judge for their Hispanic Awards, among several
keynote speaker appointments acknowledging his strong reputation in the US
Hispanic market arena.

Note to the Editors: High resolution images, and media materials are
available at http://epk.almaddb.com

About DDB:
DDB Worldwide Communications Group Inc. (www.ddb.com) is the largest
consolidated advertising and marketing services global network in the world,
according to Advertising Age. DDB also has been frequently ranked as the most
awarded agency network in the world by Creativity magazine and The Gunn
Report, among others. With more than 200 offices in over 90 countries, the DDB
Group believes that creativity is the most powerful force in business,
building enduring and powerful brand experiences that create TalkValue(TM),
influence social communities and drive results. DDB Worldwide is part of
Omnicom Group Inc. (NYSE: OMC).

For further information, please contact:

Olimpia Del Boccio
Alma DDB - (305) 662-3154
odelboccio@almaddb.com

SOURCE Alma DDB

Olimpia Del Boccio of Alma DDB, +1-305-662-3154, odelboccio@almaddb.com