Dow Coating Materials Introduces High Performance Aqueous Stain-Blocking Binder with Avanse Technology to North American Coatings Market

PHILADELPHIA--(Business Wire)--
The Dow Chemical Company (NYSE:DOW) has announced the introduction of Rhoplex
PR-295 with Avanse technology, a highly-innovative, high-performance,
environmentally-advanced, aqueous binder to the North American coatings market.
Rhoplex PR-295 binder was developed for exterior and interior primers and
stain-blocking sealers. The patented Avanse technology significantly improves
performance over that of conventional latex polymers providing excellent film
formation that blocks stains from migrating through the dry paint film and
yielding stain-blocking performance without the use of zinc oxide.

Primers and sealers based on Rhoplex PR-295 binder offer exceptional stain
blocking and "bleed through" resistance over cedar and redwood. They also block
stains over common interior household stains, such as those left by water damage
and by both solventborne and waterborne markers and pens.

Rhoplex PR-295 binder is the latest addition to Dow Coating Materials` line of
high-performance, environmentally-advanced binders for primers and sealers.
Formulators wishing to learn more about Rhoplex PR-295 and other innovative
products for today`s coatings market can contact their Dow Representative or
Univar distributor or visit us @ go.rohmhaas.com/rhoplexpr295.

About Dow
With sales of $58 billion in 2008 and 46,000 employees worldwide, Dow is a
diversified chemical company that combines the power of science and technology
with the "Human Element" to constantly improve what is essential to human
progress. The Company delivers a broad range of products and services to
customers in around 160 countries, connecting chemistry and innovation with the
principles of sustainability to help provide everything from fresh water, food
and pharmaceuticals to paints, packaging and personal care products. On April 1,
2009, Dow acquired Rohm and Haas Company, a global specialty materials company
with sales of $10 billion in 2008 and 15,000 employees worldwide. References to
"Dow" or the "Company" mean The Dow Chemical Company and its consolidated
subsidiaries unless otherwise expressly noted. More information about Dow can be
found at www.dow.com.

®TM Trademark of The Dow Chemical Company ("Dow") or an affiliated company of
Dow

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For editorial information:
Dow Public Affairs
Andrew P. Crane, +1-215-592-2041
ACrane@rohmhaas.com
or
Dow Public Affairs
Kate Nigro, +1-989-638-9629
KNigro@dow.com

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