Hurley and Warner Bros. Records Set to Release The Drifter - a Film Documenting Rob Machado's Time Spent Soul-Searching in Indonesia - to Be Released This Fall

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Mon Jun 29, 2009 5:42pm EDT

BURBANK, Calif.--(Business Wire)--
Authentic youth lifestyle brand Hurley and Warner Bros. Records will release The
Drifter, iconic surfer Rob Machado's much-anticipated autobiographical movie,
this fall. The film will have limited theatrical screenings across the country
and will also be released on DVD. Directed by Poor Specimen's Taylor Steele this
is a personal journey as much as it is a showcase of some of the world's most
flawless waves. 

The Drifter starts in Bali, where Machado is looking for life's deeper meaning.
That surf trip ends up taking him on a soul-searching journey where he
eventually finds himself in Indonesia's outermost reaches with nothing but a
surfboard, his journal and a tent. Machado's conclusion after scoring more
perfect waves than any surfer could ever wish for? There's always a new dream to
chase. 

Machado has been chasing dreams ever since he set foot on a surfboard in 1985.
From his years as a top amateur surfer to his world runner-up finish in 1995 to
his Pipe Masters victory in 2000, Rob has always accomplished what he's set out
to achieve. The Drifter is a culmination of the second phase of his career,
where he's blazed a path and sealed his legacy as not only one of the world's
most stylish surfing ambassadors, but a true humanitarian. This is evident in
the film itself, where he helps fund and construct a well for a remote village
in Sumba - part of his Hurley H20 campaign. 

Much of the dialogue in The Drifter is taken from Rob's own personal journals.
According to respected surf journalist Nathan Myers, who co-wrote the movie,
there is nothing embellished in Rob's candid, heart-felt passages. It is these
passages, in fact, that drive the movie, from Rob's epiphany in Bali, to his
ill-fated motorcycle purchase, to his decision to delay his return to
California, blindly pick a new island on the map, and just go. 

The result is a tender, honest film that will enlighten as much as it will
inspire. As Machado says, "Not all who wander are lost." 

About Warner Bros. Records

Warner Bros. Records is one of the most successful recording companies in music
history and home to some of the most influential and innovative artists of our
time. Its reputation and extraordinary roster of new and established recording
artists is unparalleled, and its collective influence on pop culture is without
precedent. 

Warner Bros. Records was founded 50 years ago by Jack Warner, the last of the
original pioneering Warner brothers, as an offshoot of Warner Bros. Studios,
which, thirty-two years earlier, had introduced its Vitaphone sound-on-disc
system for feature films. The acquisition of Frank Sinatra's Reprise label in
1963 catapulted the company into one of the most dynamic organizations in
popular music and throughout the next five decades built a family of labels that
today represent a full spectrum of musical genres. 

With a visionary approach toward discovering and nurturing musical talent, the
Warner Bros. family of labels is currently home to an impressive generation of
major artists. The Warner Bros. roster includes Avenged Sevenfold, Cher, The
Flaming Lips, Goo Goo Dolls, Linkin Park, The Raconteurs, Robert Randolph,
R.E.M., Red Hot Chili Peppers, Damien Rice, Rilo Kiley, Seal, Taking Back
Sunday, My Chemical Romance, Emmylou Harris, Wilco, Faith Hill, Mike Jones, The
Veronicas, Regina Spektor, Disturbed, Michelle Branch, Mastodon, Oasis, Arctic
Monkeys, Neil Young, Tom Petty & The Heartbreakers, The White Stripes, Josh
Groban, Michael Buble, Green Day and many others. 

The rich and diversified catalog on the Warner Bros. family of labels includes a
lineup of recordings by Black Sabbath, Miles Davis, Dire Straits, the Grateful
Dead, the Kinks, Madonna, Randy Newman, Prince, the Ramones, Talking Heads,
James Taylor, Frank Sinatra, Van Morrison, Van Halen and others. 

As Warner Bros. Records begins its sixth decade, its commitment to presenting
the world's best music, maintaining the highest standard and attracting the most
exciting and original artists of our time will keep the name Warner Bros.
Records synonymous with excellence. 

About Hurley

The Essence of Hurley is based on our love of the ocean and its constant state
of change. With deep roots in beach culture, we are all about inclusion and
positivity. Our brand was started with the idea of facilitating the dreams of
the youth. Music and art are the common threads that bring us all together. We
are passionate about freedom of expression and the individual voice. We place a
premium on smiles. Welcome to our world - imagine the possibilities. 

About Rob Machado

Machado is one of the greatest surfers of all time. Growing up in Cardiff By The
Sea, California, young Machado quickly rose up the national amateur ranks and
found a good sparring partner in nine-time world champ, Kelly Slater. Those
battles peaked in 1995, when they competed for a world title at the Banzai
Pipeline. Kelly won the heat, but Machado's "high-five" as he exited a gaping,
8-foot tube is regarded as one of the greatest moments in professional surfing
history. Machado followed that world-runner-up finish with a Pipe Masters
victory in 2000. Since then, Machado has taken his foot off the competitive gas
and focused more on surfing the world's best waves on his own terms. Part of
those terms involves giving back in every way he can, including his own
non-profit, the Rob Machado Foundation a California 501c3 created to fund
environmental after school programs to help children understand their
contribution to a healthy earth and his Hurley H20 campaign (promoting potable
water awareness around the world). These efforts have been recognized by a
growing list of organizations, his most recent being the 2009 Waterman of the
Year Award by the Surf Industry Manufacturer's Association. (SIMA) 



Documents and/or Photos available for this release: 

Photo Credit: Dustin Humphrey / Reel Sessions © 

To view supporting documents and/or photos, go to www.enr-corp.com/pressroom and
enter Release ID: 213795 





Warner Bros. Records
Brian Bumbery, 818-953-3203
Publicity
brian.bumbery@wbr.com
or
TJ Tauriello, 818-953-3311
Publicity
tj.tauriello@wbr.com



Copyright Business Wire 2009

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