DemandTec and Winston Weber & Associates to Highlight Next Generation Category Review

DemandTec and Winston Weber & Associates to Highlight Next Generation Category
Review

4th chapter in DemandTec nextGEN webinar series to provide insights into
shopper behavior, assortment analytics and market basket optimization

SAN CARLOS, Calif., June 29 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq:
DMAN), a leading provider of on-demand optimization solutions to retailers and
consumer products manufacturers, today announced the fourth chapter in its
nextGEN Webinar Series will be held July 14, 2009 at 10:00 a.m. PDT / 1:00
p.m. EDT. Entitled Keeping Ahead of the Competition with nextGEN Category
Reviews, the session will highlight advances in critical areas of the category
management process with particular focus on category reviews. The webinar
will be led by Mike Taylor, senior director, worldwide solution consulting at
DemandTec, and Paul Christman, executive vice president, retail consulting
practice at Winston Weber & Associates, Inc.

"Category reviews are a critical step in a retailer's merchandising and
marketing process. As retailing has grown more sophisticated, however, the
implications for category reviews are profound. It is no longer enough to make
decisions about assortment, price and promotions based on a one-size-fits-all
customer strategy and outdated analytic models," said DemandTec's Taylor.
"This webinar will show how leaders in the retail industry are using new
techniques including assortment analytics, basket analysis and customer
segmentation to uncover new insights and ways to improve business
performance."

Webinar attendees will learn practical tips on how to undertake a category
review that leverages:
-- Shopper insights to ensure that you are serving the most desired
customers
-- Assortment analytics to gain new insight into which products to add or
drop based on much more than simple sales ranking reports
-- Basket analysis to understand the full impact of promotions
-- Image item analysis to confirm which items in the assortment determine
the price image for each customer segment

Registration for the DemandTec nextGEN Webinar: Keeping Ahead of the
Competition with nextGEN Category Reviews can be found online at:
http://www.demandtec.com/catreview

DemandTec nextGEN Webinar Series
The DemandTec nextGEN Webinar Series was developed to help inform retailers on
the next generation of merchandising and marketing optimization. The nextGEN
solution for retail enables the optimization of merchandising and marketing
plans not just based on category insights and goals, but also based on shopper
insights for specific customer segments to drive customer loyalty measures.
Other webinars in the nextGEN Webinar Series include:

-- Chapter 5: August - Shopper Insights at the Point of Decision: Learn
how segmentation and other shopper insights can be used to drive
better
results when optimizing price, promotions and assortments.

-- Chapter 6: September - Private Label Strategies that Drive Growth
Learn
how nextGEN techniques, including shopper insights, category insights
and merchandising optimization software, drive private label strategy.

Previously held webinars:

-- Chapter 1: Science Meets Assortment Optimization: Tune the Mix to
Local
Demand - Learn how to build tailored assortments that ensure you are
carrying the items that meet localized demand and the preferences of
your key customer segments. Recorded April 2009 and available on
demand.

-- Chapter 2: Best Practices in Managing an End-to-End Promotion
Process
- Learn how to get the most from your scarce resources by building an
integrated promotion process that includes vendor collaboration,
customer segment-targeted planning and multi-channel execution.
Recorded May 2009 and available on demand.

-- Chapter 3: Pricing for Category Growth and Customer Value - Learn how
to
strategically price every item in the store to deliver both overall
category growth AND key objectives for specific customer segments.
Recorded June 2009 and available on demand.

About DemandTec
DemandTec (Nasdaq: DMAN) enables retailers and consumer products companies to
optimize merchandising and marketing decisions, individually or
collaboratively, to achieve their sales volume, revenue, and profitability
objectives. DemandTec software services utilize DemandTec's science-based
software platform to model and understand consumer behavior. DemandTec
customers include more than 195 leading retail and consumer products
manufacturers such as Best Buy, ConAgra Foods, Delhaize America, General
Mills, Giant-Carlisle, H-E-B Grocery Co., Hormel Foods, Monoprix, PETCO,
Safeway, Sara Lee, The Home Depot, and WH Smith. Connected via the DemandTec
TradePoint Network(TM), DemandTec customers have collaborated online with
nearly 2.3 million trade deals. For more information, please visit
www.demandtec.com.

DemandTec Safe Harbor
This press release contains forward-looking statements regarding DemandTec's
expectations, hopes, plans, intentions or strategies, including statements
about the benefits and effectiveness of DemandTec's solutions. These
forward-looking statements involve risks and uncertainties, as well as
assumptions that, if they do not fully materialize or prove incorrect, could
cause our results to differ materially from those expressed or implied by such
forward-looking statements. The risks and uncertainties include those
described in DemandTec's documents filed with or furnished to the Securities
and Exchange Commission. All forward-looking statements in this press release
are based on information available to DemandTec as of the date hereof, and
DemandTec assumes no obligation to update these forward-looking statements.

Media Contact:
Mitch Kristofferson, DemandTec, Inc.
(650) 226-4630
mitch.kristofferson@demandtec.com

DemandTec Investor Contact:
Tim Shanahan, DemandTec, Inc.
(650) 226-4603
tim.shanahan@demandtec.com

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc.
All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.

Media, Mitch Kristofferson, +1-650-226-4630,
mitch.kristofferson@demandtec.com, or Investors, Tim Shanahan,
+1-650-226-4603, tim.shanahan@demandtec.com, both of DemandTec, Inc.