RT Brokerage Services Proves Consumer-Choice Real Estate Works

SEATTLE, WA, Jun 29 (MARKET WIRE) --
Can a Former Urban Planner and Startup Expert Revolutionize the Real
Estate Industry? That is exactly the bet that RT Brokerage Services CEO
Louis Herrera is making. "Our consumer-choice approach to real estate is
truly transparent. We let our clients decide how we are compensated. We
believe consumers should have and want an option for engaging real estate
agents just like they would with any other professional service provider
where they only pay for what they use," says Herrera. "And our
time-accountable REAL estate TRANACTIONS(R) model gives consumers and
agents exactly that opportunity."

"Here's how it works. In our commission-based (traditional) model, where
we assume the commission risk of a buyer or seller closing or not closing
a transaction, we charge the market rate real estate commission based on a
fixed percentage of the sale price. A client only pays if a transaction
closes," says Mr. Herrera. "The commission model works well for consumers
who are not entirely committed or confident they can close a sale. The
advantage of the commission model is it lets consumers engage an agent,
whether buying or selling, with no out-of-pocket costs or reimbursement of
the agent's time and expense in the event they change their mind."

"The alternative is our hourly-based (fee-for-service) model, where the
buyer or seller eliminates our commission risk because he or she is sure
of closing a transaction, we track our time and charge hourly rates for
the services provided," states CEO Louis Herrera. "We have found that
committed and knowledgeable consumers realize significant commission
savings because they end up using less agent billable time and more
transaction processing billable time."

"We launched RT Brokerage Services with two principles in mind. First,
full-service real estate is here to stay. Second, in rethinking the
traditional full-service real estate model, any complementary models would
need to embrace new consumer-centric practices to attract and accommodate
the growing segment of savvy, online real estate consumers," explains Mr.
Herrera. "That is what our reConsidered(TM) platform does. Now as you
hear about consumer-choice real estate agents(TM) you'll know it means
more than just a title. It's a way of business."

About RT Brokerage Services

Founded in 2007, RT Brokerage Services is the pioneer full-service real
estate company to provide consumers with commission- or hourly-based real
estate transaction services. For more information, visit us at
www.rtbrokerage.com.

CONTACT:
Louis Herrera
206-973-2587
Email Contact

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