IncrediMail Announces Record Date and Payment Date of Cash Dividend

TEL AVIV, Israel--(Business Wire)--
IncrediMail Ltd. (NASDAQ:MAIL) (www.incredimail-corp.com), an Internet company,
today announced the record and payment dates of its previously announced cash
dividend. On March 25, 2009, the Company announced that its Board of Directors
approved a cash dividend of $0.50 per share, or approximately $4.6 million.

The Company set the record and payment dates of cash dividend after receiving
the requisite Israeli court approval and tax-pre-ruling from the Israeli Tax
Authority.

The record date has been set as the close of the NASDAQ Global Market on July
13, 2009. The dividend will be payable to shareholders of record on or about
July 28, 2009. The dividend will be paid to the Company's shareholders net of
taxes withheld at the source as pursuant to the applicable provisions of Israeli
law.

About IncrediMail Ltd.

IncrediMail Ltd. (NASDAQ:MAIL) is an internet company that develops customized,
downloadable graphic consumer applications used to generate search related
revenues and designs, markets and delivers high end personal desktop software.
The company`s award winning e-mail client product, IncrediMail Premium, is sold
in over 100 countries in 10 different languages. Other products include, HiYo, a
graphic add-on to instant messaging software, Magentic, a wallpaper and
screensaver software, and PhotoJoy, software for presenting digital personal
photos.

Forward Looking Statements

This press release contains historical information and forward-looking
statements within the meaning of The Private Securities Litigation Reform Act of
1995 with respect to the business, financial condition and results of operations
of the Company. The words "believe," "expect," "intend," "plan," "should" and
similar expressions are intended to identify forward-looking statements. Such
statements reflect the current views, assumptions and expectations of the
Company with respect to future events and are subject to risks and
uncertainties. Many factors could cause the actual results, performance or
achievements of the Company to be materially different from any future results,
performance or achievements that may be expressed or implied by such
forward-looking statements, including, among others, changes in the markets in
which the Company operates and in general economic and business conditions, loss
of key customers and unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost reduction
objectives, changes in business strategy and various other factors, both
referenced and not referenced in this press release. Various risks and
uncertainties may affect the Company and its results of operations, as described
in reports filed by the Company with the Securities and Exchange Commission from
time to time. The Company does not assume any obligation to update these
forward-looking statements.

IncrediMail NY
Jeff Holzmann, President
Jeff@IncrediMail.com
or
KCSA Strategic Communications
Todd Fromer, 212-896-1215
tfromer@kcsa.com
Marybeth Csaby, 212-896-1236
mcsaby@kcsa.com

Copyright Business Wire 2009