CRMfusion Inc. Releases DupeBlocker 2.0 for Salesforce CRM

Real-time duplicate prevention program available on the AppExchange

TORONTO, June 29 /PRNewswire/ -- Until now, Salesforce CRM users had few
options for eliminating the problem of entering duplicate leads, accounts and
contacts in Salesforce. With today's release of CRMfusion Inc.'s DupeBlocker
2.0 (http://www.crmfusion.com/DupeBlocker) on the Salesforce AppExchange,
there is finally a way to prevent duplicate records in real time -- and if
that weren't enough, it is enterprise-capable and fully integrated with the
Force.com platform.

Designed to complement CRMfusion's existing Salesforce data quality tools,
DemandTools and PeopleImport, DupeBlocker 2.0 stops users from creating
duplicate records in the first place. The system installs directly into
Salesforce via the AppExchange and works from within the Salesforce interface.

Once installed, DupeBlocker 2.0 allows administrators to create custom
duplicate searching scenarios based on any fields, including custom fields,
and define the system's actions when finding exact duplicate or possible
duplicate records; those actions can include blocking the duplicate
completely, allowing the duplicate to be added but displaying a warning
message, or merging the records together but allowing the user to control
which fields are used from the two records.

Although DupeBlocker can be completely customized, the tool also comes with
pre-defined scenarios built on the same matching algorithms CRMfusion's
DemandTools uses to match mismatched data.

"Until now, deduplication tools had to run batches of data after it had
already been entered, causing unnecessary work for Salesforce users and
running the risk of leaving duplicate records in the system," stated Mark
Esdale, vice president of business development for CRMfusion. "But DupeBlocker
2.0 prevents those duplicate records from ever being entered into Salesforce.
It will save administrators countless hours of deduplicating data."

CRMfusion is offering a 30-day unlimited free trial of DupeBlocker 2.0. The
company offers discounts on DupeBlocker 2.0 to nonprofits and NGOs. More
information about DupeBlocker 2.0, including a short demonstration video, is
available at http://www.crmfusion.com/DupeBlocker. To start the 30-day trial,
download DupeBlocker 2.0 from the AppExchange:
http://sites.force.com/appexchange/listingDetail?listingId=a0N300000016cMzEAI.

About CRMfusion Inc.

Headquartered in Toronto, Canada, CRMfusion develops third-party software that
works primarily with Salesforce CRM other cloud-computing companies. CRMfusion
serves more than 2500 clients with its Salesforce applications alone. In
addition to DupeBlocker 2.0, CRMfusion has developed DemandTools, PeopleImport
and EzDeDupe. Learn more at http://www.crmfusion.com.

Contact:

Mark Esdale
CRMfusion Inc.
416-907-9749
mark.esdale@crmfusion.com

http://www.crmfusion.com

This release was issued through eReleases(TM). For more information, visit
http://www.ereleases.com.

SOURCE CRMfusion Inc.

Mark Esdale of CRMfusion Inc., +1-416-907-9749, mark.esdale@crmfusion.com