William Rast to Expand European Presence

Announces Events in London, Berlin, and Paris
LOS ANGELES--(Business Wire)--
People's Liberation, Inc., (OTCBB:PPLB) the designer of high-end casual apparel
under the brand names William Rast, J.Lindeberg and People's Liberation,
announced today the company`s plan to expand the William Rast brand in Europe,
commemorating the occasion with major launch events in three European cities:
London, Berlin and Paris. William Rast, the "New America" denim-culture brand,
was founded by business partners Trace Ayala and Justin Timberlake in 2005.

"This is a great opportunity for us to work closely with our European
distribution and retail partners to build upon the growing enthusiasm for the
William Rast brand in Europe, and to leverage the success we have had in the
U.S.," said People`s Liberation CEO Colin Dyne.

On July 29th at SELFRIDGES in London, William Rast will showcase its Fall 09
collection with a fashion show, and an appearance by brand co-founders Trace
Ayala and Justin Timberlake. Additionally, the brand will be displayed in custom
designed pop-up shops, located respectively in the women`s contemporary area on
the 2nd floor, and in the men`s 1st floor casual department.

In Berlin, at the BREAD & BUTTER trade show July 1-3, William Rast will present
their new Spring-Summer `10 collection, as well as a newly expanded denim
offering that includes a selection of more accessibly priced styles and washes.
On the first night of the show, July 1st , William Rast will hold a VIP party,
hosted by the brand co-founders at the Berlin Tempelhof airport.

To complete the celebration of the brand`s expansion in Europe, COLETTE, Paris,
will dedicate an entire window to William Rast from June 28th - July 5th , and
offer exclusive styles from the "New America" denim and collection pieces
launched last February during New York Fashion week.

The theme of the pop-up shop and window concepts is based on the brands` DNA,
utilizing a recycled kraft paper construction, also used for the brand`s
marketing collateral, branding and product labeling. The recycled kraft paper
concept, combined with visually strong graphics, gives the consumer a true
William Rast experience in the temporary shops. The window and pop-up shops were
engineered in collaboration with acclaimed architectural firm, Johnston Marklee,
Los Angeles (JML).

ABOUT PEOPLE'S LIBERATION, INC.

Los Angeles-based People`s Liberation markets and sells high-end casual apparel
under the brand names "People`s Liberation," "William Rast" and, in the United
States, "J. Lindeberg." The majority of the merchandise we offer consists of
premium denim, knits, wovens, golf wear and outerwear for men and women. In the
United States, we distribute our merchandise to better specialty stores,
boutiques and department stores, such as Nordstrom, Bloomingdales, Saks Fifth
Avenue, Neiman Marcus and Fred Segal. We also market and sell J. Lindeberg
branded collection and golf apparel through our retail stores in New York City
and Los Angeles and J. Lindeberg golf wear to green grass golf stores and
boutiques in the United States.

In the United States, William Rast distributes its merchandise to better
department stores and boutiques, including Nordstrom, Saks Fifth Avenue, Neiman
Marcus, and Bloomingdales. Outside the U.S., its products are sold to better
department stores and boutiques in Canada, Italy, Germany, the United Kingdom,
and France and the Benelux Region of Europe. The Company also sells merchandise
on its website www.williamrast.com.

Except for historical information contained herein, the statements in this
release are forward-looking and made pursuant to the safe harbor provisions of
the Private Securities Litigation Reform Act of 1995.Forward-looking statements
are inherently unreliable and actual results may differ materially.Examples of
forward-looking statements in this news release include statements regarding the
expansion or growth plans of the William Rast brand. Factors which could cause
actual results to differ materially from these forward-looking statements
include the Company's ability to maintain customer and strategic business
relationships, the impact of competitive products and pricing, growth in
targeted markets, the adequacy of the Company's liquidity and financial strength
to support its growth, and other information that may be detailed from time to
time in the Company's filings with the United States Securities and Exchange
Commission. The Company undertakes no obligation to publicly update or revise
any forward-looking statements, whether as a result of new information, future
events or otherwise.

For People's Liberation
Harrison & Shriftman
917-351-8600
or
CCG Investor Relations
Mark Collinson, Partner
310-477-9800, ext. 117

Copyright Business Wire 2009