Research and Markets: RFID Best Practices and Learnings

* Reuters is not responsible for the content in this press release.

Tue Jun 30, 2009 6:49am EDT

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/31bf14/rfid_best_practice) has
announced the addition of Frost & Sullivan's new report "RFID Best Practices and
Learnings" to their offering. 

Best Practices and Learnings Vital for Long-term Profitability and
Sustainability in the Radio Frequency Identification Space 

As the RFID industry, particularly in Asia Pacific, is still in the early phase
of growth, many industry entrants are not adequately aware of its dynamics. This
lack of knowledge hampers their strategizing and it calls for a thorough
understanding of the overall requirements and complexities of running an RFID
business. Industry participants will have to implement various best practices
and learnings to stay afloat and develop business development plans to ensure
that RFID becomes a more widely accepted technology. Their efforts have been
catalyzed by end users' growing awareness about the technology's potential
benefits and private sector's acknowledgement of RFID as the solution to various
inefficiencies related to lack of visibility. All these factors are helping to
translate the hype preceding this technology into genuine business cases. 

Government involvement in spearheading RFID initiatives could also greatly
improve traction and acceptance of the technology. "Governments in South Korea,
Japan, Australia, Singapore, Thailand, and Malaysia are sparing no efforts to
promote RFID in various sectors including animal tagging, aviation (baggage
tracking), and supply-chain based applications," says the analyst of this
research. "The governments' initiatives are not only meant to improve the
overall efficiency and security in industries but also tag the technology as a
vital cog in their countries' development." 

However, the RFID industry is still grappling with issues such as the total cost
of ownership, making the technology out of bounds for numerous end-user
segments. Although there have been gradual price declines, a full-scale
deployment is still unaffordable to many small- and medium-scale enterprises
(SMEs). RFID stakeholders need to continue focusing on innovation to ensure this
technology not only performs better but also becomes more affordable over time.
RFID vendors also need to educate end users about the benefits of the technology
- both tangible and intangible - instead of solely focusing on lowering costs.
As the technology is still witnessing various breakthroughs, it is vital for
stakeholders to keep pace with the changes to ensure they deliver sound
products, at lower prices. Nevertheless, it is unreasonable to expect the prices
to drop significantly over a short course of time. "Companies intending to
leverage RFID's potential need to analyze the market situation and do a thorough
cost-benefit and return on investment (ROI) analysis to verify if they can reap
significant savings," notes the analyst. 

Technologies:

* Clip tags 
* Push button tags 
* Deoxyribonucleic acid (DNA) tags 
* Sensory tags 
* Password tags

This Frost & Sullivan research service titled RFID Best Practices and Learnings
provides insights on requirements and obstacles within the radio frequency
identification (RFID) industry. In this research, Frost & Sullivan's expert
analysts thoroughly examine numerous technologies such as clip, push button,
deoxyribonucleic acid (DNA), sensory, and password tags. 

Key Topics Covered:

* RFID Value Chain - Technology Standpoint 
* RFID Value Chain - Market Standpoint 
* Opportunities for the Asia Pacific RFID Industry during the Economic Slowdown

For more information visit
http://www.researchandmarkets.com/research/31bf14/rfid_best_practice





Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716 

Copyright Business Wire 2009

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