Silverpop Supports Clients When They Need It (Not Just When Headquarters Is Open)

ATLANTA--(Business Wire)--
Even marketers using the easiest email solution available sometimes need a
guiding hand. To be there when needed, Silverpop is unique in the marketplace,
delivering Client Support services 24 hours a day, five days a week.

Silverpop, a leading provider of B2C customer engagement marketing solutions and
multichannel B2B marketing automation, also recently implemented a new call
system from inContact that automatically reroutes calls to geographic areas
where live support personnel are available. For example, a California client
calling at 3 a.m. Pacific Time would be routed to Atlanta, and if all agents
there were on the phone helping other clients, the caller would be routed to an
available agent in the company`s London office.

Non-English speaking clients can specify their language preference, and the
phone system will attempt to connect with an available agent who speaks their
language. Currently, Silverpop Support has staff members who speak German and
Mandarin Chinese as well as English. If no one who speaks the preferred language
is readily available, clients can talk to an English-speaking rep or leave a
voicemail in their native language.

"While many marketing technology providers only offer assistance 12 hours a day
centered in the time zone in which their headquarters is located, Silverpop`s
extended support really makes a difference in helping clients reach their
engagement marketing goals─no matter what the hour," said Silverpop CEO Bill
Nussey. "We are truly focused on accommodating the needs of our clients
worldwide."

He added that while Silverpop products are easy to use, they`re even more
effective when paired with the many marketing support services the company
offers. Silverpop ensures all clients have a smooth start by contacting each and
assisting with setup. Clients interested in additional assistance can take
advantage of the SureProgram, which offers more guidance during the first 30 to
90 days. Training options also include self-paced, on-demand Web-based training;
weekly, instructor-led Web-based training; and customized, on-site training. In
addition, the Silverpop Client Support Portal offers the ability to search for
solutions, download materials and receive notifications.

About Silverpop

Silverpop`s Engagement Marketing suite helps turn prospects into customers, and
customers into fans. Silverpop`s Web-based solutions enable companies worldwide
to build relationships with customers and prospects through the creation,
automation and delivery of relevant, online messaging.

Companies rely on the Silverpop Engage platform to create and manage
multichannel marketing campaigns that reach millions of individuals--one at a
time--enhancing lifetime customer value and brand loyalty. Silverpop`s Engage
B2B platform seamlessly scores sales leads, nurtures them through the pipeline
and measures campaign return on investment. Best practices and white papers are
available at www.silverpop.com.

Silverpop
Wyatt Jefferies, 770-763-3049
wjefferies@silverpop.com

Copyright Business Wire 2009