Vertro, Inc.`s ALOT Toolbar User Base Tops Four Million

21 Percent Increase in ALOT Toolbar Users Achieved in Q2, 2009
NEW YORK--(Business Wire)--
Vertro, Inc. (NASDAQ: VTRO), today announced that live users of its ALOT toolbar
product have exceeded four million. ALOT live toolbar users stood at 4.04
million on June 28, 2009, which represents an increase of more than 21 percent
from the 3.33 million live users reported at the end of Q1 20091.

As a result of this growth, the Company`s total live toolbar user base now
stands at 4.72 million. This total includes ALOT toolbar users as well users of
the Company`s legacy toolbar brand.

"We`re excited by the growth we`ve seen in ALOT users over the second quarter.
We believe the higher than expected growth we`ve achieved can be attributed to
enhancements we made to our online advertising strategy, as well as our
increased focus on international markets which has enabled us to tap into a
broader pool of potential users," commented Peter Corrao, Vertro`s President and
Chief Executive Officer.

"We remain focused on achieving our plan to reach EBITDA profitability in the
fourth quarter 2009 while continuing to manage our balance sheet, and believe
that the recent increase in ALOT users we`ve enjoyed takes us an important step
closer to achieving these goals," continued Mr. Corrao.

The nature of Vertro`s ALOT business model means that revenue from new ALOT
toolbar users is realized in increments over the life of the toolbar. As a
result, the Company expects to realize incremental revenue from the new ALOT
toolbar users over the course of the coming quarters.

Vertro, Inc. is the new name for MIVA, Inc. The Company`s stock formerly traded
on the Nasdaq under the ticker symbol MIVA.

www.alot.com

www.vertro.com

About Vertro, Inc.

Vertro, Inc. (NASDAQ:VTRO) is a software and technology company that owns and
operates the ALOT product portfolio. ALOT's products are designed to 'Make the
Internet Easy' by enhancing the way consumers engage with content online.
Through ALOT, Internet users can discover best-of-the-web third party content
and display that content through customizable toolbar, homepage and desktop
products. ALOT has millions of live users across its product portfolio. Together
these users conduct high-volumes of type-in search queries, which are monetized
through third-party search and content agreements.

VTRO-G

Forward-looking Statements

This press release contains certain forward-looking statements that are based
upon current expectations and involve certain risks and uncertainties within the
meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or
expressions such as "anticipate", "plan," "will," "intend," "believe" or
"expect'" or variations of such words and similar expressions are intended to
identify such forward-looking statements. These forward-looking statements are
not guarantees of future performance and are subject to risks, uncertainties,
and other factors, some of which are beyond our control and difficult to predict
and could cause actual results to differ materially from those expressed or
forecasted in the forward-looking statements, including (1) our ability to
successfully execute upon our corporate strategies, (2) our ability to
distribute and monetize our international products at rates sufficient to meet
our expectations, (3) our ability to develop and successfully market new
products and services, and (4) the potential acceptance of new products in the
market. Additional key risks are described in Vertro's reports filed with the
U.S. Securities and Exchange Commission, including the Form 10-Q for Q1 2009.

1 Source: Internal statistics. Live users are defined as the total number of
unique ALOT toolbar users over a 15 day period.

Vertro, Inc.
Alex Vlasto, 646-253-0627
VP, Marketing & Communications
Alex.vlasto@vertro.com

Copyright Business Wire 2009