Organizations without a 2.0 strategy risk failure

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Tue Jun 30, 2009 7:30am EDT

TORONTO, June 30 /PRNewswire/ - An organization without a 2.0 strategy risks
being left behind, or outright failure (though death may be slow)," says Toby
Ward, CEO of Prescient Digital Media's Intranet 2.0 Global Survey. "Employees
want to work for progressive and innovative organizations, and expect 2.0
environments from employers of choice."
561 organizations of all sizes from across the planet participated in the
Intranet 2.0 Global Survey and the results reveal rapid adoption of social
media on the corporate intranet in the past year.
"Once a nice-to-have or a future wish, Intranet 2.0 tools such as blogs and
wikis have become mainstream, and are present in nearly 50% of organizations
in the Western World," says Ward.
Intranet blogs, wikis & discussion forums are quite pervasive in many
organizations:

    -   47% have intranet wikis (17% enterprise deployment); 10% have no
        plans or interest
    -   45% have intranet blogs (13% enterprise deployment); 11% have no
        plans or interest
    -   46% have intranet discussion forums (19% enterprise use); 9% have no
        plans or interest


For those organizations that have deployed 2.0 tools on the intranet, about
48% of organizations use Microsoft SharePoint, which dominates all technology
platforms.
Intranet 2.0 is cheap. Of those organizations that have implemented 2.0 tools,
almost half (46%) have spent $10,000 or less on these tools; 35% have spent
between $10,000 and $100,000; 19% have spent $100,000 or more.
To download a summarized version of the Intranet 2.0 Global Survey findings
report visit:
http://www.prescientdigital.com/articles/download-summary-report-of-intranet-2-0-global-survey
To purchase the full, 44-page report of analysis & recommendations visit:
http://www.prescientdigital.com/articles/purchase-intranet-2-0-global-survey-report

    About the Survey

    561 organizations took the survey led by Toby Ward :

    -   36% come from the U.S; 34% from Europe; 11% from Canada; 11% from
        Australia/New Zealand
    -   61% have more than 1,000 employees; 32% have 6,000 or more employees;
        39% have less than 1000 employees
    -   13% of the organizations are government; 13% from technology; 12%
        from financial services; 6% from healthcare


About Prescient

Prescient Digital Media provides strategic Internet and intranet consulting,
planning and design services to organizations of all sizes. Our clients
include: Amgen, Covidien, CBC, CIBC, HSBC, Liberty Mutual, Manulife Financial,
Mastercard, Nintendo, Pepsi, and more than 100 others.

SOURCE  Prescient Digital Media

Toby Ward, CEO, at (416) 986-2226 or visit at www.PrescientDigital.com
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