Neverblue and eHarmony Enter Exclusive Partnership in Australia

VICTORIA, BC, June 30 /PRNewswire/ - Neverblue, a premier global lead
generation network, has signed an exclusive agreement with eHarmony, the
online service that uses relationship science to match singles seeking
long-term relationships, to expand its performance marketing in Australia.
"The eHarmony and Neverblue relationship shows how joint strategic focus can
drive growth and profits internationally for both clients and service
providers," said Hakan Lindskog, CEO of Neverblue. "We are investing
aggressively in Australia to accelerate profitable growth for both parties."
The exclusive arrangement in Australia expands Neverblue's existing
relationship with eHarmony. Neverblue harnesses more than 10,000 publishers in
a controlled and effective manner to help its clients efficiently grow their
businesses by paying only for quality leads.
"We have a great partnership with eHarmony," stated Ryan Gerhardt, Neverblue's
Business Development Manager for Dating. "They have a strong brand and their
online matchmaking service has proven to be extremely effective. Together, we
are poised to approach key international markets and help fuel their continued
expansion."
Unlike other online dating sites, eHarmony matches its members based on
compatible traits that are scientifically proven to predict successful,
long-term relationships. On average, 236 people in the United States are
married every day to someone they met through eHarmony, according to a study
conducted by Harris Interactive in 2007.

About Neverblue

Based in beautiful Victoria, British Columbia, Neverblue is a premier global
lead generation network that delivers millions of profitable customers to
clients from all over the world, including members of the Fortune 1000(TM).
Neverblue is a wholly-owned, Canadian subsidiary company of Vertrue Inc., an
$800 million internet direct marketing services company.

About eHarmony, Inc.

Pasadena, Calif.-based eHarmony, Inc. was founded in 2000 and is a pioneer in
using relationship science to match singles seeking long-term relationships.
Its services, available in the United States, Canada, Australia and United
Kingdom, present users with compatible matches based on key dimensions of
personality that are scientifically proven to predict highly successful
long-term relationships. eHarmony, Inc. also operates a network of dating and
relationship, wedding planning and parenting websites that give people
resources and support to make better decisions at important times in their
lives.

SOURCE Neverblue

Media Contact: Breanne Storey, Marketing & Communications Coordinator, Email:
pr@neverblue.com, Phone: (250) 386-5323 x 276, Cell: (250) 858-5323