Summertime Sun Exposure Can 'Burn' Acne Sufferers in More Ways than One

New convenience kit can help patients get the most out of treatment during the
summer months and beyond

DOYLESTOWN, Pa., June 30 /PRNewswire/ -- For most people, the arrival of
summer means more time outdoors, with trips to the beach, pool parties and
other outdoor activities. What can be more enjoyable than soaking up the sun
and having fun with friends? But for those who suffer from acne, the
summertime can actually mean a worsening of symptoms and the need for extra
care for their skin.

Many acne sufferers falsely believe that sun exposure can be beneficial for
their condition. This misconception is not entirely based on myth -- minimal
amounts of sun exposure may initially improve the appearance of acne. However,
this exposure over time can actually make acne worse by increasing oil
production, damaging follicular walls and clogging pores, resulting in
exacerbations that may not surface for several weeks after sun exposure.

On top of this misconception, acne patients may also be at risk for increased
sun sensitivity and skin damage if they are on an acne treatment -- many
prescription and over-the-counter products recommend avoiding sun exposure
because these products may make the skin considerably more vulnerable to the
damaging effects of UV rays. So, what can acne patients do to help treat and
protect themselves during the summer months and beyond?

Luckily, there is a new convenience kit available that can help acne sufferers
get the most out of their treatment. With one prescription, the Avidoxy(TM) DK
defence kit provides patients with the convenience of three products to help
attack acne from the inside out. The kit includes Avidoxy (Doxycycline
Tablets), which provides the active prescription ingredient trusted as
adjunctive therapy for severe acne to eradicate bacteria and reduce
inflammation, along with two additional non-prescription products
free-of-charge:

-- Complimentary defence(TM) acne wash, a specially formulated oil- and
alcohol-free acne wash with 2% salicylic acid that provides gentle yet
effective cleansing and exfoliation of the skin
-- Complimentary defence(TM) solare SPF 30+, a lightweight, oil-free,
non-comedogenic sunscreen rich in anti-oxidants and moisturizers that
provides the high level of sun protection that is important for
patients
on acne treatment

"Sun protection is important for everyone, but especially for patients who are
on acne treatment," said dermatologist Gail H. Mautner, MD, Instructor of
Clinical Dermatology at the Columbia-Presbyterian Medical Center. "In fact,
the American Academy of Dermatology recommends that acne sufferers should
always wear sunscreen with an SPF of at least 15. The Avidoxy DK defence kit
is unique in that it provides the benefits of effective acne therapy along
with the sun protection patients need to help get the most out of their
treatment."

The Avidoxy DK defence kit is available by prescription only. For more
information about the Avidoxy DK defence kit, please visit
http://www.avidoxydk.com.

Important Safety Information

Avidoxy is indicated as adjunctive therapy for severe acne. To reduce the
development of drug-resistant bacteria and maintain the effectiveness of
Avidoxy and other antibacterial drugs, Avidoxy should be used only to treat or
prevent infections that are proven or strongly suspected to be caused by
bacteria.

The use of drugs of the Tetracycline class during tooth development (last half
of pregnancy, infancy and childhood to the age of 8 years) may cause permanent
discoloration of the teeth (yellow-gray-brown).

For full prescribing information, please visit http://www.avidoxydk.com

About Acne

Acne vulgaris (commonly called acne) is a skin disease caused by changes in
the pilosebaceous units (skin structures consisting of a hair follicle and its
associated sebaceous gland). Severe acne is inflammatory, but acne can also
manifest in non-inflammatory forms. Acne lesions are commonly referred to as
pimples, spots, zits or acne.

About Avidas(TM)

Avidas Pharmaceuticals is a privately held company focused on the therapeutic
areas of dermatology, women's health and endocrinology. The company acquires,
develops and maximizes the potential of acquired products through focused
selling and precision marketing. The company is headquartered in Doylestown,
PA.http://www.avidaspharma.com

Contact:

Avidas Pharmaceuticals, LLC, Greg Gironda, 267-895-1755,
greggironda@avidaspharma.com

This release was issued through eReleases(TM). For more information, visit
http://www.ereleases.com.

SOURCE Avidas Pharmaceuticals

Greg Gironda of Avidas Pharmaceuticals, +1-267-895-1755,
greggironda@avidaspharma.com