Real-World Guidance From Experian and Omniture for Jump-Starting a Systematic Testing Plan

OREM, UT, Jun 30 (MARKET WIRE) --
Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business
optimization software, today announced the immediate availability of
guidance and best practices from Omniture customer Experian, a global
provider of analytical tools, information and marketing services, and
Omniture experts to help online marketers implement, jump-start or
improve a systematic testing plan.

This new webinar, No Magic 8 Ball?, shares experiences and ideas from
Erick Tarui, Sr. Director, Web Optimization & SEM, Experian and Omniture
testing experts that detail other customer successes. The presenters pull
from a large knowledge base to share a wide variety of information and
examples that will help online marketers better leverage testing their
marketing initiatives to create more successful campaigns and efforts.
Content of the webinar includes the
following:

-- 20 tips to start testing quickly and effectively
-- Why every marketer must be testing
-- How to start a systematic plan
-- 10 to 15 places you can test on your site

"More and more, marketers understand the importance of testing their
efforts before wide scale deployment, but we see from a number of our
customer engagements that many marketers are not sure where to begin or
how to implement a sound testing program," said John Broady, executive
director, Omniture Digital. "We've taken some of the best practices from
select customer engagements and included them in this webinar to help
marketers overcome this barrier and establish a culture of testing that
has the potential to increase ROI from ad spend."

For additional information about this and other webinars and content
offered by Omniture and its customers, please visit,
www.omniture.com/webinars or send an e-mail to webinars@omniture.com.

About Omniture

Omniture, Inc. is a leading provider of online business optimization
software, enabling customers to manage and enhance online, offline and
multi-channel business initiatives. Omniture's software, which it hosts
and delivers to its customers as an on-demand subscription service and
on-premise solution, enables customers to capture, store and analyze
information generated by their Web sites and other sources and to gain
critical business insights into the performance and efficiency of
marketing and sales initiatives and other business processes. In
addition, Omniture offers a range of professional services that
complement its online services, including implementation, best practices,
consulting, customer support and user training through Omniture
Education. Omniture's nearly 5,200 customers include eBay, AOL, Wal-Mart,
Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. www.omniture.com

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and
SiteCatalyst are registered trademarks of Omniture, Inc. in the United
States, Japan, Canada and the European Community. Omniture, Inc. owns
other registered and unregistered trademarks throughout the world. Other
names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute
"forward-looking statements" within the meaning of Section 21E of the
Securities Exchange Act of 1934 and Section 27A of the Securities Act of
1933, including, but not limited to, statements regarding the abilities
and expected benefits of our services to customers. These statements are
based on current expectations and assumptions regarding future events and
business performance and involve certain risks and uncertainties that
could cause actual results to differ materially, including but not
limited to, risks described in Omniture's quarterly report on Form 10-Q
for the period ended March 31, 2009, and from time to time in other
reports filed by Omniture with the U.S. Securities and Exchange
Commission. These reports are available on the Investor Relations section
of our web site at http://www.omtr.com. Omniture undertakes no duty to
update any forward-looking statement to conform the statement to actual
results or changes in the company's expectations.

Omniture Press Contact
Mark Boothe
801-722-7000 xt.1262
Email Contact

Copyright 2009, Market Wire, All rights reserved.

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