ULTA`s President and Chief Executive Officer Lyn Kirby Named Ernst & Young Entrepreneur Of The Year 2009 Award Winner in Midwest Region

Award Recognizes Entrepreneurial Excellence in Consumer Products Category
ROMEOVILLE, Ill.--(Business Wire)--
ULTA Salon, Cosmetics & Fragrance, Inc. (NASDAQ: ULTA), today announced that its
President and Chief Executive Officer, Lyn Kirby, received the Ernst & Young
Entrepreneur Of The Year 2009 Award in the consumer products category in the
Midwest region. According to Ernst & Young LLP, the award recognizes outstanding
entrepreneurs who are building and leading dynamic, growing businesses. Ms.
Kirby was selected by an independent panel of judges, and the award was
presented at a gala event at the Hilton Chicago Hotel on Friday, June 26, 2009.

"ULTA has been on an exciting journey evolving from a discount beauty retailer
more than 15 years ago to a category leader - providing women with all her
beauty needs from mass to prestige - in one convenient and entertaining store,"
stated Ms. Kirby. "I am extraordinarily proud of our dedicated employees and
deeply honored to accept the Ernst & Young Entrepreneur Of The Year award. This
recognition is a true testament to ULTA`s exceptional growth and the strength
and success of our talented team."

The Ernst & Young Entrepreneur Of The Year Awards celebrate their 23rd
anniversary this year. The program honors entrepreneurs who have demonstrated
exceptionality in such areas as innovation, financial performance and personal
commitment to their businesses and communities.

"We are proud to recognize the achievements of Lyn Kirby," said Randy Tavierne,
Ernst & Young Partner, Strategic Growth Markets. "Winners of the Entrepreneur Of
The Year award build leading businesses and contribute significantly to the
strength of our region`s economy. Their success helps our area grow stronger."

As a Midwest award winner, Ms. Kirby is now eligible for consideration for the
Ernst & Young LLP Entrepreneur Of The Year 2009 national program. Award winners
in several national categories, as well as the overall national Ernst & Young
Entrepreneur Of The Year award winner, will be announced at the annual awards
gala in Palm Springs, California, on November 14, 2009. The awards are the
culminating event of the Ernst & Young Strategic Growth Forum, the nation`s most
prestigious gathering of high-growth, market-leading companies.

Sponsors

Founded and produced by Ernst & Young LLP, the Entrepreneur Of The Year awards
are pleased to have SAP America and the Ewing Marion Kauffman Foundation as
national sponsors.

Regional sponsors for the Midwest program include Clifton Gunderson LLP, Smart
Business magazine and Becker Professional Review. Locally, the program is
sponsored by Winston & Strawn and Grand Valley State University.

About ULTA

ULTA is the largest beauty retailer that provides one-stop shopping for
prestige, mass and salon products and salon services in the United States. ULTA
provides affordable indulgence to its customers by combining the product
breadth, value and convenience of a beauty superstore with the distinctive
environment and experience of a specialty retailer. ULTA offers a unique
combination of over 21,000 prestige and mass beauty products across the
categories of cosmetics, fragrance, haircare, skincare, bath and body products
and salon styling tools, as well as salon haircare products. ULTA also offers a
full-service salon in all of its stores. The company currently operates 320
retail stores across 36 states and also distributes its products through the
company`s website: www.ulta.com.

About Ernst & Young`s Entrepreneur Of The Year Awards Program

Ernst & Young`s Entrepreneur Of The Year Award is the world`s most prestigious
business award for entrepreneurs. The award makes a difference through the way
it encourages entrepreneurial activity among those with potential and recognizes
the contribution of people who inspire others with their vision, leadership and
achievement. As the first and only truly global award of its kind, the Ernst &
Young Entrepreneur Of The Year award celebrates those who are building and
leading successful, growing and dynamic businesses, recognizing them through
regional, national and global awards programs in more than 135 cities in 50
countries.

Media/Investors:
ICR
Alecia Pulman / Allison Malkin
646-277-1220 / 203-682-8225

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