EA and Warner Bros. Interactive Entertainment Announce Harry Potter and the Half-Blood Prince Videogame Flies Onto Store Shelves This Week!

The Harry Potter and the Half-Blood Prince Videogame is THE Place for Fans to
Live the Thrills, Action and Excitement of Harry Potter This Summer
GUILDFORD, England--(Business Wire)--
The EA Play Label of Electronic Arts Inc (NASDAQ:ERTS) and Warner Bros.
Interactive Entertainment today announced that the Harry Potter and the
Half-Blood Princevideogame will be available in stores across the globe this
week. Available on multiple platforms, the Harry Potter and the Half-Blood
Prince videogame allows players to experience all the magic, adventure and fun
of the Warner Bros. Pictures` film based on J.K. Rowling`s sixth book in the
Harry Potterseries.

In the game of Harry Potter and the Half-Blood Prince, players return to
Hogwarts - reproduced from movie blueprints in exacting detail - to help Harry
survive a fraught sixth year. Players will be able to master gesture-based
spell-casting as they explore the Hogwarts school grounds, from the heights of
the Astronomy Tower to Professor Slughorn`s Potions classroom in the depths of
the dungeons and iconic locations in between such as the Gryffindor common room
and the Great Hall.

For the first time players can move and cast spells simultaneously, creating
intense and fast-paced wizard duels as the champions from each house line up to
challenge the Boy Who Lived. Players can also chase down the Golden Snitch as
they take to the air as the Seeker on the Gryffindor Quidditch team. In addition
to spell-casting and flying, players can put their potion-mixing skills to the
test when they learn how to mix and brew magical ingredients in Potions class.
Players may even get sidetracked by Ron`s romantic entanglements as they journey
towards the dramatic climax and discover the identity of the Half-Blood Prince.

"We are very excited by the fact that fans will be able to use Nintendo`s Wii
Remote controller as their wands," said Harvey Elliott, VP and GM Casual
Studios, EA Play Label. "Casting charms and jinxes - Stupefy, Wingardium
Leviosa, Accio and Petrificus Totalis among others - has never been easier or
more realistic. This is definitely the most authentic translation from the
movies and fiction that we have ever produced; the fans are going to love it!"

Developed by EA Bright Light, the team behind the worldwide success of the Harry
Potter library of videogames, Harry Potter and the Half-Blood Prince videogame
shipped to retailers nationwide today for the Wii, PLAYSTATION3 computer
entertainment system, Xbox 360 video game and entertainment system, PlayStation2
computer entertainment system, PSP (PlayStationPortable) system, Nintendo DS,
Windows PC, Mac, and mobile devices. The Wii, PLAYSTATION 3 system, Xbox 360,
PlayStation 2, PC, and Mac versions are rated `E10+` and the handheld versions
are rated `E` for Everyone by the ESRB.

More information about the Harry Potter and the Half-Blood Prince videogame is
available at www.harrypotter.ea.com. Assets can be found at www.info.ea.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a
leading global interactive entertainment software company. Founded in 1982, the
Company develops, publishes, and distributes interactive software worldwide for
video game systems, personal computers, wireless devices and the Internet.
Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM,
EA MobileTM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2
billion and had 31 titles that sold more than one million copies. EA's homepage
and online game site is www.ea.com. More information about EA's products and
full text of press releases can be found on the Internet at http://info.ea.com.

About Warner Bros. Interactive Entertainment

Warner Bros. Interactive Entertainment, a division of Warner Bros. Home
Entertainment Group, is a premier worldwide publisher, developer, licensor and
distributor of entertainment content for the interactive space across all
current and future platforms, including console, handheld and PC-based gaming
for both internal and third party game titles.

HARRY POTTER characters, names and related indicia are trademarks of and ©
Warner Bros. Entertainment Inc.
Harry Potter Publishing Rights © JKR.
(s09)

EA, EA SPORTS, EA Mobile and POGO are trademarks or registered trademarks of
Electronic Arts Inc. in the U.S. and/or other countries. Microsoft, Xbox and
Xbox 360 are either trademarks or registered trademarks of the Microsoft group
of companies. "PLAYSTATION", "PlayStation" and "PSP" are registered trademarks
of Sony Computer Entertainment Inc. Nintendo DS and Wii are trademarks of
Nintendo. All other trademarks are the property of their respective owners.

EA Play Label
Brooke Bauguess, 310-754-7312
Senior PR Manager
bbauguess@ea.com
Katie Carrico, 310-754-7190
Senior Publicist
kcarrico@ea.com
or
Warner Bros. Interactive Entertainment
Remi Sklar, 818-977-3023
remi.sklar@warnerbros.com

Copyright Business Wire 2009