Scout Analytics Debuts to Drive Subscription Revenues for Online Services

Subscription Analytics Solution Delivers Deep Insight Into Access and Usage of
Online Services to Maximize Lifetime Value of Subscribers
SEATTLE--(Business Wire)--
Scout Analytics debuted its next-generation platform today to help online
services maximize the lifetime value of subscribers. The first-ever subscription
analytics platform enables online services across diverse markets to aggregate,
analyze and act upon untapped revenue opportunities. Scout Analytics helps an
online service monetize unlicensed service use, maintain customer loyalty and
optimize recommendations for up-sell. In its first six months of service, Scout
Analytics has been selected to optimize revenue from more than 150,000
subscribers across multiple verticals.

While information and software providers rely on the Internet to deliver
services direct to customers, they are still struggling with how best to
optimize their revenues. With advertising revenues trending down, many online
service providers are finding success with subscription-based revenue models. It
is estimated that subscriptions to information and software will generate more
than $110 billion this year and is poised for growth as software-as-a-service
adoption continues and access to content via mobile devices becomes increasingly
popular. Winners in these highly competitive markets will maximize revenue from
subscribers to drive profitability.

Introducing Scout Analytics

Scout Analytics is a new software-as-a-service (SaaS) subscription analytics
solution that provides deep insight into the access and usage patterns of
subscribers, enabling online service providers to identify and target the best
revenue opportunities in their customer base. By aggregating behavior and
linking it to individual identities, Scout Analytics builds a deep understanding
of the online activities and interests of each of its subscribers which can be
used to uncover latent demand, build loyalty with targeted campaigns and make
personalized product recommendations.

Scout Analytics is a purpose-built, highly-scalable platform that powers the
following core capabilities:

* Session Data Store-Transparently monitors sessions and aggregates more than
200 parameters associated with a subscriber`s access and usage, including
device, location, identity, and content without impacting the subscriber`s
experience.
* Pattern Resolver-Continuously analyzes the session data to identify access and
usage patterns that match specific revenue opportunity profiles.
* Interaction Manager-Enables providers to create automated business workflows
that act on identified revenue opportunities by initiating communications and
account management functions.

"We are seeing a dramatic shift by online service providers focusing on product
development last year, to now focusing on how best to sell their services and
retain customers and improve client services," said Anthea C. Stratigos,
co-founder and chief executive officer, Outsell, Inc. "The online service
providers who will be big winners will be the data `super crunchers` that use
advanced analytics to collect insight into each customer`s behavior and quickly
take action to personalize their service offerings. No longer can sales
representatives, account managers or marketing departments rely solely on
intuition, prior experience or simple stats like number of users."

Taking the lead from the advanced web analytics and recommendation engines of
e-commerce sites, online service providers need their own tools to translate
insight from the behaviors of each subscriber into personalized communications,
promotions and recommendations. While some service providers have built custom
solutions, they are primitive and require sales organizations to rely on their
own intuition and experience to find revenue opportunities.

Scout Analytics Applications for Revenue Optimization

The following Scout Analytics applications help online service providers
maximize revenue at every stage of the subscriber lifecycle:

* Scout Revenue Assurance-Identifies latent subscriber demand and monetizes its
revenue potential. By providing deep insight into account access and usage,
Scout Revenue Assurance automates business rules to remediate account sharing
and recover unrealized revenue.
* Scout Revenue Retention-Identifies access and usage patterns indicative of
subscriber churn. The solution looks for new subscribers that are not reaching
important adoption levels; existing subscribers that have a drop in their
utilization; and upcoming renewals that have unusual activity such as excessive
data downloads. Scout Revenue Retention provides promotions, education, and
support to increase utilization and value of the service and prevent anticipated
churn.
* Scout Revenue Expansion-Optimizes revenue by identifying subscribers who would
most benefit from up-sell promotions. The solution identifies usage patterns of
highly active subscribers and identifies up-sell opportunities by correlating
roles, industry, geography, and previously usage. Scout Revenue Expansion
provides recommendations and promotions to increase utilization and up-sell
revenue.

Scout Revenue Assurance is available today and is currently being used in the
real estate industry to transparently monitor the use of multiple listing
services (MLS) and identify usage violations. In only 90 days, remediation of
account sharing has enabled listing services to realize a 15 percent jump in
membership. Scout Revenue Expansion and Scout Revenue Retention will be
available Q4 2009.

"Most online services focus on subscriber acquisition, but don`t realize the
real profits start in year two or three," said Chief Executive Officer Mark
Upson at AdmitOne. "The Scout Analytics platform and applications aggregate
access and usage data, analyze for revenue opportunities, and act to monetize
those opportunities."

About Scout Analytics

Scout Analytics is a service of AdmitOne Security which delivers identity
analytics solutions across multiple industries including real estate, financial
information services, SaaS and digital media to help online services maximize
the value of electronic identities. The venture-backed company is based in
Issaquah, Washington. To learn more about Scout Analytics, visit
www.scoutanlaytics.com or call 425.649.1100.

AdmitOne Security and Scout Analytics are registered trademarks of AdmitOne
Security, Inc. All other trademarks and registered trademarks are the property
of their respective owners.

AdmitOne Security
Matthew Shanahan, 425-649-1100
press@admitonesecurity.com
or
Schwartz Communications
Clinton Karr, 415-512-0770
admitone@schwartz-pr.com

Copyright Business Wire 2009