Online Publishers Association New Ad Units Go Live

BANK OF AMERICA, CLEVELAND CLINIC, CNA, FRITO-LAY, AND MERCEDES-BENZ
LEVERAGING NEW FORMATS TO ACHIEVE ONLINE MARKETING GOALS

NEW YORK, June 30 /PRNewswire/ -- The Online Publishers Association (OPA)
today announced a group of leading brands implementing the new ad units across
OPA member sites. The units, which were originally announced in March, are
designed to help marketers deliver their brand experiences directly on the
pages of these rich content sites. Today, a total of 37 OPA member companies
are making the units available and several are running major advertising
campaigns across a variety of sectors including consumer packaged goods,
automotive, and financial.

"We believe that the new OPA formats will allow us to incorporate our brand
messages more creatively and with higher impact," said Jen McDonald, SVP
digital marketing, Bank of America. "The new format allows us to take
advantage of an environment where consumers are already spending a lot of time
with content to deliver an interactive brand experience."

Some of the brands leveraging the new OPA ad units include:

-- Bank of America will run the Pushdown on CNN.com and Time.com
-- Cleveland Clinic will run the Fixed Panel on NYTimes.com
-- CNA is running the Pushdown on Bizjournals.com
-- Frito-Lay ran the Pushdown on Discovery's PlanetGreen.com in the
second quarter of 2009

-- Mercedes-Benz will run various OPA units on FOXSports.com, msnbc.com,
NYTimes.com, Reuters.com, The Wall Street Journal, and The Washington
Post

"The new ad formats really struck a chord with the industry because they
represented a change in the way marketers and agencies think about digital ads
and new ways of delivering engaging brand campaigns," said Pam Horan,
president of the Online Publishers Association. "The caliber of the brands
actively leveraging the new formats is impressive and our members are working
hand-in-hand with agencies and marketers to provide the right tools for them
to connect effectively with their readers."

The OPA ad units include:
-- The Fixed Panel: 336 wide x 700 tall, remains constant as the user
scrolls to the top and bottom of the page
-- The XXL Box: 468 wide x 648 tall, opens for seven seconds to 936 wide
x
648 tall with 1/24x frequency

-- The Pushdown: 970 wide x 418 tall, opens to display the advertisement
and then after seven seconds rolls up to 970 wide x 66 tall, with
1/24x
frequency.

"The new OPA ad formats take advantage of the immersive nature of digital,"
Julie Weitzner, vice president of media for Razorfish, one of the largest
digital marketing companies in the world. "With these new ad formats, digital
advertising can be a more interactive, engaging consumer experience while also
delivering a more meaningful expression of a company's brand."

Participating members rose to 37 from 24 originally announced including:
About.com, ABCNews.com, American Express Publishing, BabyCenter, Beliefnet,
Bizjournals, Bloomberg, BusinessWeek, CBS Interactive, CNN.com, Conde Nast
Digital, Discovery Communications, Disney Online, ESPN, Forbes.com, FOXNews
Digital, Hachette Filipacchi Media U.S., HouseStuffWorks, IDG, iVillage
Network, Lifetime Digital, Martha Stewart Living Omnimedia, Meredith
Interactive, msnbc.com, MTV Networks, NBC Universal, National Geographic, New
York Media, The New York Times, Reed Business Information, Thomson Reuters,
Time Inc., TopTenReviews, USA Today, Wall Street Journal Digital Network, The
Washington Post, and Weather.com. In May 2009, these publishers had a
combined, unduplicated reach of 132.1 million visitors, or 68% percent of the
total U.S. Internet audience. This group of sites also represents 8.1 billion
total minutes of time spent during the month (according to comScore
MediaMetrix).

About the OPA
Founded in June 2001, the Online Publishers Association is an industry trade
organization whose mission is to advance the interests of high-quality online
publishers before the advertising community, the press, the government and the
public. Members of OPA represent the standards in Internet publishing with
respect to editorial quality and integrity, credibility and accountability.
OPA member sites have a combined, unduplicated reach of 149.3 million
visitors, or 79% percent of the total U.S. Internet audience (Source: comScore
Media Metrix, August 2008 combined home/work/university data). For more
information, go to www.online-publishers.org.

SOURCE The Online Publishers Association

Denise Welch, +1-781-849-2022, Denise@dottedlinecomm.com, for The Online
Publishers Association