Kashi Company Warms The Heart With New Ready to Eat Cereal

Heart to Heart(R) Warm Cinnamon Oat Cereal Provides a Delicious Way to Start
the Day with More For Your Heart

LA JOLLA, Calif., June 30 /PRNewswire/ -- Kashi Company, the premier natural
food company, today announced the expansion of its Heart to Heart(R) cereals
to include a new flavor that offers a tasty, heart-happy way to begin the day.
Kashi(R) Heart to Heart(R) Warm Cinnamon Oat cereal combines cinnamon and
warm spices with six natural antioxidants including green tea, white tea and
grapeseed extract to provide a truly heart-warming start to the morning.

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"Everyone needs a little variety in their morning routine, so we decided to
spice up our popular Heart to Heart breakfast cereal with a new cinnamon
flavor featuring hints of other warm autumn seasonings that make it stand out
from others on the shelf," says Keegan Sheridan, Natural Food and Lifestyle
Expert at Kashi. "Best of all, for those who want a delicious and satisfying
breakfast and are also looking to do more for their heart, this Heart to Heart
cereal is certified by the American Heart Association*, making it a smart
choice for breakfast."

Similar to Kashi's other Heart to Heart(R) cereals, Honey Toasted Oat and Oat
Flakes & Wild Blueberry Clusters, the Warm Cinnamon Oat cereal targets heart
health in three ways. First, it helps reduce the risk of heart disease by
lowering cholesterol with one gram of soluble fiber from oats.** It also
supports healthy arteries with six natural antioxidants and three B vitamins.
Lastly, this new cereal promotes healthy blood pressure because it is low in
sodium.***

Each serving of Kashi(R)Heart to Heart(R) Warm Cinnamon Oat cereal has 5 grams
of fiber, 4 grams of protein, low fat and low sodium. This cereal also
provides 12 grams of whole grains, a quarter of the recommended daily amount.

"At Kashi, we encourage everyone to make small changes to help their heart and
overall health," continued Sheridan. "Our Warm Cinnamon Oat Cereal is a tasty
way to do more for your heart."

Kashi Heart to Heart Warm Cinnamon Oat cereal will be available at grocers
nationwide in 12.4 oz. boxes beginning in June 2009.

* Kashi(R)Heart to Heart(R)Warm Cinnamon Oat cereal meets the American Heart
Association's food criteria for saturated fat and cholesterol for healthy
people over age 2.

** In a diet low in saturated fat and cholesterol, 3 grams of soluble fiber
daily from whole grain oats may reduce the risk of heart disease.

*** Heart to Heart is low in sodium and may reduce the risk of high blood
pressure as part of a low sodium diet.

About Kashi Company
Founded in 1984, Kashi is a company on a mission to redefine how people eat to
achieve their best lives. As a pioneering health food brand, Kashi is
dedicated to providing great tasting, healthy and innovative foods that enable
people to achieve optimal health and wellness. Its products are natural,
minimally processed, and free of highly refined sugars, artificial additives
and preservatives. Kashi(R) brands include: GOLEAN(R) cereals, bars, shakes
and waffles; Kashi(R) Heart to Heart(R) cereal, instant oatmeal, waffles, and
whole grain crackers; Kashi(R) 7 Whole Grain Puffs, Honey Puffs, Nuggets and
Flakes cereals; Kashi(R)Vive(R) Digestive Wellness cereal; Kashi(R) Good
Friends(R) and Kashi(R) Good Friends(R) Cinna-Raisin Crunch(R) cereals; Kashi
Mighty Bites(R) cereal; Kashi(R) Organic Promise(R) cereals; Kashi(R) TLC(R)
chewy and crunchy granola bars, fruit & grain bars, soft-baked cereal bars,
TLC(R) party and snack crackers, and Kashi(TM) TLC(TM) Chewy Cookies; Kashi(R)
All Natural Frozen Entrees; Kashi(TM) All Natural Frozen Pizzas; Kashi(R) All
Natural Pocket Bread Sandwiches; Kashi(R) Honey Sunshine(TM) cereal,
KashiU(TM) and Kashi(TM) 7 Whole Grain Pilaf.

Join the Kashi community online at www.kashi.com and on Facebook
http://apps.facebook.com/challenge_yourself/

SOURCE Kashi Company

Katie Williams of Formula, +1-619-234-0345, Williams@formulapr.com, for Kashi
Company