ULURU Inc. Announces Revised Business Plan

ADDISON, Texas, June 30 /PRNewswire-FirstCall/ -- ULURU Inc. (NYSE Amex: ULU)
ULURU Inc. today announced that it has restructured its operations in efforts
to conserve the necessary cash to further the Company's business.

During the past 12 months we have generated significant clinical data that has
demonstrated the advantages of using Altrazeal in many wound settings. To
effectively market Altrazeal to the numerous practitioners and sites of care
it has been determined that significantly greater sales and marketing
resources are required. Consequently, it has been determined that the Company
can more effectively maximize the revenue potential of Altrazeal through a
strategic relationship. With the extensive clinical data and successful
patient outcomes that have been generated since the launch of Altrazeal, we
believe that we are in a strong position to execute on this strategic
objective.

Moving forward a core management group will be supplemented by a small
selection of external consultants to support our business activities. Selling
efforts will continue through a network of independent sales reps.

The Company will now focus exclusively on its wound care products and
technology. Non-core assets that are outside this focus will be divested.

ULURU has engaged Rodman & Renshaw, LLC to assist the Company with a number of
strategic initiatives including potential strategic partnerships and fund
raising.

About ULURU Inc.:
ULURU Inc. is a specialty pharmaceutical company focused on the development of
a portfolio of wound management and oral care products to provide patients and
consumers with improved clinical outcomes through controlled delivery
utilizing its innovative Nanoflex(TM) Aggregate technology and transmucosal
delivery system. For more information about Altrazeal(TM), please visit
www.Altrazeal.com. For more information about ULURU Inc., please visit
www.uluruinc.com.

This press release contains certain statements that are forward-looking within
the meaning of Section 27a of the Securities Act of 1933, as amended,
including statements relating to the company's clinical results and the
company's restructuring and planned sale of non-strategic assets. These
statements are subject to numerous risks and uncertainties, including but not
limited to the risk factors detailed in the Company's Annual Report on Form
10-K for the year ended December 31, 2008 and other reports filed by us with
the Securities and Exchange Commission.

Contact: Company
Renaat E. Van den Hooff
President & CEO
Terry K. Wallberg
Vice President & CFO
(214) 905-5145

SOURCE ULURU Inc.

Renaat E. Van den Hooff, President & CEO, or Terry K. Wallberg, Vice President
& CFO, both of ULURU Inc., +1-214-905-5145