iAPPS Content Manager and iAPPS Analytics Chosen by Global Distributor of Technology...

iAPPS Content Manager and iAPPS Analytics Chosen by Global Distributor of
Technology Products

WOBURN, Mass., June 30, 2009 (GLOBE NEWSWIRE) -- Bridgeline Software, Inc.
(Nasdaq:BLSW), a developer of SaaS-based web application management software and
award-winning interactive business technology solutions, announced today that a
global distributor of technology products has extended their traditional
business model by leveraging iAPPS Content Manager and iAPPS Analytics in
Bridgeline's SaaS environment. Building upon the company's long established,
traditional distribution channels, the new website offers a foundation that
extends their customer base through a new partner extranet that provides real
time product, pricing, and inventory information integrated from external data
sources. Through a secure authentication process, the website is able to deliver
personalized content based on user preferences and partner levels. And like all
iAPPS-powered websites, this web property leverages both standard and advanced
content management functionality such as real-time content updates, inline
content editing, multi-site management, and RSS content syndication management,
along with a full suite of powerful web analytics reporting tools and automated
page tagging.

By integrating web analytics with web content management, the iAPPS Product
Suite facilitates extremely cost-effective, yet sophisticated persuasive content
delivery capabilities typically found only in much more expensive and customized
solutions. Using iAPPS standard administrative toolset, non-technical users can
manage and deliver persuasive content based on specific visitor segments or
profiles established through specific or sequential user behavior such as
accessed content or actions such as downloading various marketing collateral.
Intelligent delivery of persuasive content targeted to profiles or specific user
actions can improve overall user experience and increase conversion rates which
in turn can produce greater website ROI and maximum business impact.

About Bridgeline Software

Bridgeline Software is a developer of web application management software and
award-winning interactive business technology solutions that help organizations
optimize business processes. The iAPPS Product Suite is an innovative SaaS
solution that unifies Content Management, Analytics, eCommerce, and eMarketing
capabilities - enabling business users to swiftly enhance and optimize the value
of their web properties. Combined with award-winning interactive technology
services by Microsoft Gold Certified development teams, Bridgeline Software
helps customers to cost-effectively maximize the value of their rapidly changing
web applications. Bridgeline Software's teams of developers specialize in web
application development, usability engineering, SharePoint development, rich
media development, and search engine optimization.

Bridgeline Software is headquartered near Boston with additional locations in
Atlanta, Chicago, Cleveland, Denver, New York, Washington, D.C., and Bangalore,
India. Bridgeline Software currently has over 600 customers ranging from middle
market organizations to divisions within Fortune 1,000 companies that include:
Healthcore, The Bank of New York Mellon, Marriott International, Berkshire Life,
PODS, Honeywell, Budget Rental Car, Washington Redskins, AARP, National
Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National
Insurance Crime Bureau, the American Academy of Pediatrics, and the Georgia
Lottery. To learn more about Bridgeline Software, please visit
www.bridgelinesw.com.

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All statements included in this press release, other than statements or
characterizations of historical fact, are forward-looking statements. These
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disclaim any obligation to update any forward-looking statement.

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CONTACT: Bridgeline Software, Inc.
Brian Bolton, Vice President of Marketing
781.497.3013
bbolton@bridgelinesw.com