New Report Forecasts Increase in Mobile Banking Adoption

ROCKVILLE, MD, Jun 30 (MARKET WIRE) --
MarketResearch.com has announced the addition of TowerGroup's new report
"From Niche Play to Mainstream Delivery Channel: US Mobile Banking
Forecast, 2008-13," to their collection of Banking & Financial Services
market reports. For more information, visit
http://www.marketresearch.com/redirect.asp?progid=67618&productid=2267176.

Adoption of mobile banking in the United States is increasing because a
growing number of banks are offering mobile banking and the popularity of
smart phones is rising.

TowerGroup predicts that, by 2013, more than 53 million people in the
United States will be active users of mobile banking services, utilizing
varying degrees of functionality across multiple modalities.

As economic concerns prompt consumers to more closely manage their
finances, instant access to and control over financial information are
emerging as key value drivers for mobile banking.

Mobile banking services will continue to evolve as banks harness the full
potential of this self-service channel through smart integration that
enables segmentation and personalization.

TowerGroup encourages banks to take a strategic view of mobile banking
investments to leverage initial infrastructure as a springboard for
broader mobile payments initiatives.

Surviving mobile banking vendors will forge the right distribution
partnerships, pursue an intelligent integration strategy, and articulate a
holistic view of mobile financial services.

Topics covered in the report include...
Mobile Banking as a Mainstream Offering in 2009
Strategic Road Map for Mobile Banking
Summary

For more information visit
http://www.marketresearch.com/redirect.asp?progid=67618&productid=2267176.

Contact:
Gregg Kellett
MarketResearch.com
gkellett@marketresearch.com
240.747.3008

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