PatientAssistance.com Proposes a HOLI Solution to American Healthcare Reform

Patient Assistance (www.PatientAssistance.com), a nonprofit organization
connecting uninsured and underinsured Americans to patient assistance
programs, proposes an insured approach to real healthcare reform.

BATON ROUGE, La., June 30 /PRNewswire-USNewswire/ -- PatientAssistance.com --
a nonprofit helping patients in need find patient assistance programs to make
prescription medications more affordable --understands the concerns of the
uninsured and underinsured in the current healthcare system and proposes a new
approach to healthcare reform. The organization suggests Health plan Owned
Life Insurance (HOLI) on top of improving healthcare efficiency standards to
address the nation's growing healthcare costs. The plan would give health plan
providers an incentive to lower up-front costs to patients with cost recovery
Life Insurance proceeds and decreasing the risk for employers, government and
insurance companies.

"Every citizen requires a lifetime of healthcare," says Rex Bowden, President
of PatienceAssistance.com, Inc. "Therefore healthcare costs accumulate over
the years for every single person--costs that are not recovered and we don't
directly pay for. Efficiency is a good place to start. By cutting waste, we
can slow costs. But those cost-cutting measures won't entirely stop or slow
the rising costs of healthcare. The bigger problem is that healthcare reform
options being presented don't incorporate truly new sources of revenue
streams. Making healthcare affordable for everyone is only one side of the
equation. To make reform sustainable, we must factor in new revenue sources to
make these solutions viable in the long run."

Patient Assistance supports plans to make the U.S. healthcare system more
efficient--cutting waste such as eliminating duplication, moving to electronic
records, and eliminating cost shifting. However, those improvements won't
fundamentally change the costs of healthcare. As those costs continue to rise,
even more slowly, taxes will have to be increased to account for those higher
costs. That's where new sources of added cost recovery revenue must fill a
void, and Patient Assistance proposes a simple and low-cost insured solution.

"HOLI plans could be designed to meet this need," says Bowden. "The life
insurance plans would provide every person death benefit proceeds which would
be used to reimburse health plans for the lifetime healthcare costs they've
accumulated. This would remove most of the financial risk for healthcare plan
providers, while enabling them to keep premiums and co-pays affordable for all
insured's and the un-insured."

An insured solution to healthcare reform would tackle the issue from both
ends--bringing an influx of new income to health plans and medical providers
to support innovation while cutting out-of-pocket expenses directly facing
consumers. It would also increase the participation and profits of insurance
companies who provide the HOLI cost recovery insurance.

About PatientAssistance.com
PatientAssistance.com is a nonprofit organization providing information on
thousands of patient assistance programs to help users better manage, and
reduce, prescription drug costs. Users can search by medication or for
specific patient assistance programs, which are updated on a regular basis.
The site offers patients a variety of tools including local drug pricing
information, the ability to track programs the user is currently enrolled in,
and reminders when patients need to resubmit enrollment forms to the
pharmaceutical manufacturers. PatientAssistance.com helps consumers find
patient assistance programs, supply enrollment forms, and track their
re-enrollments all in one place.

For more information about PatientAssistance.com, please visit
www.PatientAssistance.com, or contact Rex Bowden at 225-229-3085 or
rbowden@patientassistance.com.

SOURCE PatientAssistance.com, Inc.

Rex Bowden of PatientAssistance.com, +1-225-229-3085,
rbowden@patientassistance.com