Research and Markets: Stoats Porridge Bars Case Study: Fusing Traditional Cooking, Healthy Eating Trends and Guerrilla Marketing to Establish a Brand

DUBLIN--(Business Wire)--
Research and
Markets(http://www.researchandmarkets.com/research/d91bb6/stoats_porridge_ba)
has announced the addition of the "Stoats Porridge Bars Case Study: Fusing
Traditional Cooking, Healthy Eating Trends and Guerrilla Marketing To Establish
a Brand" report to their offering.

This report on Stoats Porridge Bars forms part of The case studies series, which
explores business practices across a variety of disciplines and business
sectors. It looks at how an entrepreneurial start up is fusing traditional
cooking, healthy eating trends and guerrilla marketing to establish a brand.

Key reasons to purchase this title

* Gain insight into the methods used by important industry players to give them
a competitive edge
* Identify specific areas for operational improvements
* Capitalize on the knowledge of experienced companies when entering a new niche
or market

Key Topics Covered:

* CATALYST
* SUMMARY
* ANALYSIS
* Introduction
* Stoats focus on healthy convenience aligns it well with prevailing consumer
trends
* Porridge scores well on the Glycemic index potentially boosting sales further
* Stoats porridge offers natural and organic ingredients used in a simple recipe

* Stoats has a compelling brand story that appeals to media outlets and
consumers
* The company's name is taken from Scottish vernacular further adding to its
authenticity narrative
* Stoats has intelligently used PR events to garner publicity and consumer
awareness
* Stoats has recently moved into manufacturing retail-friendly, convenience
products
* The UK cereal bar market is attractive in value but poses several commercial
obstacles
* The UK cereal bar market is dominated by two large agents
* The popularity of private label cereal bars is a problem for all branded
producers
* Selling Stoats convenience format porridge bars in Scottish golf clubs is an
ideal approach
* Conclusions
* APPENDIX

List of Tables

* Table 1: Cereal bar market value (US$ m), 2003-2008, UK
* Table 2: Cereal bar market share (% value), 2003-2008, UK

List of Figures

* Figure 1: The Stoats porridge business targets numerous outdoor events and
festivals

For more information visit
http://www.researchandmarkets.com/research/d91bb6/stoats_porridge_ba

Source: Datamonitor

Laura Wood
Senior Manager
press@researchandmarkets.com
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