Tumri Wins Stevie® Award in 7th Annual American Business AwardsSM

Online Advertising Innovator Honored with "Computer Hardware Campaign of the
Year" Award for Outstanding Work with Hewlett Packard Holiday Campaign
MOUNTAIN VIEW, Calif.--(Business Wire)--
Tumri, the leading provider of dynamic and intelligent display advertising
solutions, proudly announced today the company has been awarded the prestigious
Stevie Award for the "Computer Hardware Campaign of the Year" for its work on
Hewlett Packard`s 2008 Holiday Campaign. Tumri joins other advertising category
winners including, Century 21, E*TRADE FINANCIAL and Nike, Inc., on the esteemed
list of winners of the 2009 American Business Awards.

The awards were presented during ceremonies at the Marriott Marquis Hotel in New
York City on the evening of June 22. The ceremonies were hosted by Cheryl Casone
of Fox Business Network and broadcast nationwide on radio by the Business
TalkRadio Network. Stevie Awards were presented in over 40 categories including
Best Overall Company of the Year, Executive of the Year, and Corporate Social
Responsibility Program of the Year. More than 2,600 entries from companies of
all sizes and in virtually every industry were submitted for consideration.

Tumri was selected as a winner for its work with Hewlett Packard`s 2008 Holiday
Campaign, which featured several timely sales events throughout the holiday
season. The campaign included different awareness messaging, select co-branding,
unique promotions and varying products merchandised within the advertisements
that ranged from PCs, laptops, printers, and other computer-related equipment.
In total, the series of HP Holiday campaigns reached over 140 million US unique
users with approximately 4,000 unique creative and messaging combinations, all
while delivering ROI performance on par with search.

"It is a tremendous honor to win the `Computer Hardware Campaign of the Year`,"
said Calvin Lui, president and CEO of Tumri. "The performance and results we
have delivered with Hewlett Packard are a testament to the power of Tumri`s
innovative platform and service offerings. Tumri is committed to making display
relevant again by delivering the Holy Grail for marketers - the high ROI and
pinpoint targeting of search, with the broad reach and branding impact of
display."

More than 200 executives across the country participated in the judging process
to determine the Finalists and Stevie Award winners.

Details about The American Business Awards and the list of Finalists and Stevie
Award winners are available at www.stevieawards.com/aba.

About Tumri

Tumri is the leading provider of dynamic display advertising solutions. Based in
Mountain View, CA, Tumri has developed an innovative advertising platform that
creates a highly dynamic and interactive advertising experience. The Tumri
solution - the AdPod - enables advertisers to craft highly targeted marketing
messages to consumers on-the-fly. The Tumri platform seamlessly deconstructs ad
creatives into core sub-components, then enables advertisers to adjust each
sub-component by targeting parameters or optimize by performance metrics. As a
result, the Tumri platform delivers highly relevant advertising messages to
consumers while lowering creative production costs and timelines. Additionally,
Tumri`s patent-pending platform optimizes performance at a sub-ad component
level and delivers unparalleled consumer insights through its proprietary
reporting. Tumri was named a 2009 American Business Awards winner, an AlwaysOn
2009 OnMedia 100 winner, a winner of two Internet Advertising Competition
awards, and a "One to Watch" company for Dealmaker Media`s 2007 Momentum Growth
Conference. Tumri has also been featured in The New York Times, The San
Francisco Chronicle, BusinessWeek, and several other publications. Tumri is
funded by Accel Partners, Shasta Ventures, Tenaya Capital and Time Warner. To
learn more about Tumri visit www.tumri.com.

About The Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The
International Business Awards, The Stevie Awards for Women in Business, and the
Stevie Awards for Sales & Customer Service. Honoring companies of all types and
sizes and the people behind them, the Stevies recognize outstanding performances
in the workplace worldwide. Learn more about The Stevie Awards at
www.stevieawards.com.

Supporting sponsors of The 2009 American Business Awards include High
Performance Technologies Inc., John Hancock, LifeLock, RCN Corporation, Softpro,
and Ultimate Software. Media sponsor is the Business TalkRadio Network.
Localization partner of the 2009 Stevie Awards is Lionbridge.

PerkettPR for Tumri
Fred Han, 415-933-6857
tumri@perkettpr.com

Copyright Business Wire 2009