Imagine Selected for Asian Equity Relative Value Fund

* Reuters is not responsible for the content in this press release.

Tue Jun 30, 2009 9:00am EDT

NEW YORK & SYDNEY--(Business Wire)--
Imagine Software, a leading provider of real-time portfolio and risk management
solutions worldwide, today announced Sydney-based Prodigal selected the
company`s award-winning Derivatives.com service for its new cross-asset risk
management tool. 

Established in 2005, Prodigal is an Asian hedge fund with the bulk of its
portfolio in convertible bonds and equities, credit contracts, options, and FX
instruments. Early in 2008, Prodigal began searching for an affordable way to
streamline its operational procedures to enable efficient management of its
Absolute Fund and its new Equity Relative Value Fund. 

"We examined relevant offerings from leading software vendors to see who could
fulfill all of the items on our wish list," said Prodigal principal and
portfolio manager Mike Munns. "The ideal solution would offer cross-asset
coverage, real-time operation, and generate risk exposure results flexibly. It
also needed to be an industry-proven product." 

Prodigal`s due diligence process quickly revealed several key attributes that
separated Imagine from competitors. According to Munns, "Imagine`s breadth of
cross-asset support was impressive, as was its depth of modeling support,
drilldown for viewing exposures and P&L, and very flexible risk reporting
capabilities." 

Other important features weighed in Imagine`s favor. "The fact that users can
change the calculations behind the system`s real-time displays-or add entirely
new ones without programmer support-is very attractive," said Munns.
"Ultimately, however, our decision to take on Imagine was based upon its overall
package of affordable, integrated capabilities, included data management
services, and solid real-time performance." He added: "To run a portfolio
effectively today, you need confidence in your ability to handle volatility.
With the functionality and performance Derivatives.com provides, we have it." 

Yvonne Dahl, Director of Sales and Marketing at Imagine, said: "Prodigal is a
great example of how companies can quickly improve their competitiveness by
utilizing modern, cost-effective solutions that deliver the functionality they
need at an attractive price point. Prodigal is now well positioned to thrive in
current and future market conditions, and we look forward to supporting its
future growth." 

About Imagine Software

Imagine Software is a leading provider of real-time investment management
solutions worldwide. Its flagship product, the Imagine Trading System, is a
cross-asset trading, portfolio, and risk management solution available as an
enterprise application or as an on-demand, ASP-based platform at
Derivatives.com. Developed for alternative investment companies of all sizes,
Derivatives.com combines proven enterprise functionality with comprehensive data
management and automates key business processing services. 

Imagine Software serves thousands of users worldwide, ranging from major
brokerage firms and banking institutions to hedge funds employing all major
asset classes across any trading strategy. Imagine Software is one hundred
percent owned by its four managing directors. 

For more information, visit www.derivatives.com or contact us at 212-317-7600. 

About Prodigal

Prodigal combines a wealth of experience in the global capital markets with a
strong local presence, to create first-world investment products focused on the
opportunity rich markets of Asia. Founded in 2005, Prodigal is led by two former
managing directors of Merrill Lynch, Mike Munns and Jeff Lee. 

Prodigal currently offers two investment products; the Prodigal Absolute Return
Fund and the Prodigal Equity Relative Value Fund. The Absolute Return Fund is a
multi-strategy offering focusing on Convertible Arbitrage, Risk Arbitrage and
Model Trading. The Equity Relative Value Fund generates profit from capturing
the daily volatility of highly correlated equities using proprietary models. 

For more information, contact Prodigal at enqiries@prodigal.com.au





Media:
Intermarket Communications
Jed Hamilton, 212-754-5479
or
Erica Fidel, 212-754-5448 

Copyright Business Wire 2009

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