InformationWeek Launches New ffwdPlayer on Facebook Platform

ffwd Provides Simple Automation Tools for Brands to Bridge Existing Video and
Social Media Workflows
SAN FRANCISCO--(Business Wire)--
ffwd (pronounced "fast forward"), an audience powered platform for video content
navigation and discovery, and InformationWeek, the leading multimedia business
technology brand, announced today the availability of TechWebTV videos on
Facebook through the ffwdPlayer application. Built on the ffwd and Facebook
Platforms, the application will publish new video to the News Feed on the Fan
Page for InformationWeek, using the TechWebTV Brightcove feed, as well as
maintaining an always up-to-date Videos tab on the page. The announcement
furthers ffwd`s mission to simplify the connection between video content
creators and their audience. To see the TechWebTV implementation in action,
please go to the InformationWeek Facebook Fan Page:
http://www.facebook.com/pages/InformationWeek/10228569831?v=app_75733927201

"We`d been searching for an application that would allow us to easily import our
video content to our social network fan pages and the ffwdPlayer is the perfect
solution," said Fritz Nelson, Executive Producer of TechWebTV. "The
InformationWeek Facebook Fan Page now has a live feed of streaming TechWebTV
video content that creates a richer fan experience; and most importantly, ffwd`s
application allows our fans to stay on Facebook without missing any breaking
technology news."

"Before ffwd, there was a surprising void in the market for tools enabling video
content creators and publishers to make the transition to social media," said
Patrick Koppula, CEO of ffwd. "Our goal with InformationWeek was to help them
maximize their brand and create a rich, multimedia presence for their fans on
social networks. The result is the easiest way to leverage existing video
content in a social media environment for any creator or publisher."

Video has proven to dramatically increase user engagement and transform
Facebook`s opt-in model for marketing into a disruptive opportunity for brands,
such as InformationWeek, to create a totally new kind of television - social
television. To install a beta version of the free application and experience the
software, go to http://www.ffwd.com/promote/videos. After installation, page
managers tell the application where on the web the existing video collection
resides and it will automatically and continually pull from that collection to
create a live feed on your Facebook page. Initially, ffwd will support videos
hosted at YouTube, Brightcove, or included in the mRSS formats, but will soon
support over 5000 other video sources.

About ffwd

For people who enjoy short-form digital entertainment and want unlimited choice
and power over their experience, ffwd (http://www.ffwd.com) is your personal
remote control for the interactive video web that makes navigating your options
as simple as channel surfing and more powerful than search. Freeing you from the
information overload of the web and "one-size-fits-all" approach of the cable
companies, ffwd offers audiences a personalized adaptive lineup of channels
organized by the entire web video audience and available from any web-enabled
device. ffwd was founded in 2007 and has headquarters in San Francisco,
California.

About InformationWeek Business Technology Network

The InformationWeek Business Technology Network (www.informationweek.com)
provides business technology executives with unique perspective, market leading
research and innovative tools that work in lock step with their work flow - from
defining and framing business technology objectives through to the evaluation
and recommendation of specific solutions. The InformationWeek Business
Technology Network delivers the entire market, from SMBs with bMighty.com to
large-scale global companies with InformationWeek. We scale across the most
critical technology categories in the market - security with DarkReading.com,
storage with ByteandSwitch.com, application architecture with
IntelligentEnterprise.com, network architecture with NetworkComputing.com and
cloud computing with PlugIntoTheCloud.com. Through its multi-media platform and
unique content-in-context information distribution system, the InformationWeek
Business Technology Network provides trusted information developed both by
editors and real world CIO/IT professionals delivered how and when business
technology executives want it, 24/7.

About TechWeb

TechWeb (www.techweb.com/aboutus), the global leader in business technology
media, is an innovative business focused on serving the needs of technology
decision-makers and marketers worldwide. TechWeb produces the most respected and
consumed media brands in the business technology market. Today, more than 13.3
million* business technology professionals actively engage in our communities
created around our global face-to-face events such as Interop, Enterprise 2.0,
Web 2.0, Black Hat and VoiceCon; online resources such as the
InformationWeek.com, Light Reading, Intelligent Enterprise, bMighty.com, and The
Financial Technology Network; and the market leading, award-winning
InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology
magazines. TechWeb also provides end-to-end services ranging from
next-generation performance marketing, integrated media, market research, and
analyst services. TechWeb is a division of United Business Media, a global
provider of news distribution and specialist information services with a market
capitalization of more than $2.5 billion.

Facebook is a registered trademark of Facebook Inc.

ffwd
Kim Barsi, 415-516-5863
kim@ffwd.com
or
InformationWeek
Ellen Asuncion, 949-223-3622
Easuncion@techweb.com

Copyright Business Wire 2009