Lisa Welchman to Deliver Keynote on Engaging the C-Suite in Strategic Web Management at Ektron Conference

WelchmanPierpoint Founder presents at Synergy 2009 in Lake Buena Vista, Florida
NASHUA, N.H.--(Business Wire)--
Ektron Inc., a technology and market leader in Web content management software,
today announced that Lisa Welchman, founding partner of WelchmanPierpoint will
deliver the Keynote address at Synergy, Ektron`s annual customer conference.

The Keynote address will focus on the steps that business and technical
employees can take to ensure an effective Web presence for their organization.
Welchman will offer her ideas on how to better engage C-Level executives as well
as her view on the current role a Chief Executive Officer, Chief Information
Officer and Chief Operating Officer plays in strategic Web management.

"When it comes to Web management, business and technical strategists may not
realize it but they play a very critical role," commented Welchman. "Creating a
powerful, effective Web presence can hinge on the strategists` ability to get
their C-Level executives to enable the sound execution of the organization`s Web
presence. This is done through the development of Web guiding principles and by
ensuring that the technical and communications arms of the Web development team
are properly aligned and funded."

In its third year, Synergy has become the learning ground for Ektron customers
and partners to not only enhance their product knowledge but understand where
the future direction of Web content management and social media is headed.
Averaging over 300 attendees annually, participants benefit from interactive
sessions with industry experts, Ektron executives and their peers.

Featured tracks at Synergy 2009 will include technical training sessions geared
to new and experienced users, marketing and business-focused training sessions,
customer case studies and panel discussions. Ektron executives will also address
the state of the company and the product road map for Ektron`s Web content
management solutions.

"As the Web continues to evolve, it is imperative that companies have a complete
organizational Web strategy and a well drawn out execution plan," stated Steven
Sherkanowski, vice president of marketing at Ektron. "We are very excited to
have Lisa speak at Synergy. Attendees will be able to combine the new things
they learn as part of the conference with Lisa`s advice to bring home an
actionable business plan that their entire organization can get behind."

In addition to the tracks and professional networking, Synergy 2009 will offer
attendees the chance to meet with some of the leading experts in deploying
Ektron CMS400.NET during the sponsor exhibition. WelchmanPierpoint will be also
have a booth during the conference and will be available for one-on-one meetings
with attendees. For more information on Lisa Welchman or WelchmanPierpoint
visit: www.welchmanpierpoint.com/.

Ektron`s annual user conference will be held at the Grand Floridian Resort and
Spa in Lake Buena Vista, Florida on November 1-4th, 2009. To register and for
more information visit: http://www.synergy.ektron.com.

About Ektron

Founded in 1998, Ektron is committed to providing revolutionary, scalable Web
content management and authoring solutions. Ektron CMS400.NET empowers
developers and non-technical business users alike: developers can take advantage
of built-in Server Controls to deploy a Web site out of the box or customize the
deployment using CMS400.NET`s well-documented API, and business users benefit
from an intuitive user interface for managing their Web site`s content and
messaging. From enterprise level deployments to single sites, CMS400.NET ships
with a wide array of functionality, including social networking, Web 2.0, SEO
and synchronization tools. Headquartered in Nashua, N.H., Ektron has more than
20,000 customer implementations worldwide, including LG, Sony, and Johnson &
Johnson. For more information, visit: http://www.ektron.com.

Ektron Inc.
Christina Paradis, 603-589-5287
christina.paradis@ektron.com

Copyright Business Wire 2009