InternetSafety.com Urges Parents to Child-Proof Apple iPhone, Coupling Apple's New...

InternetSafety.com Urges Parents to Child-Proof Apple iPhone, Coupling Apple's
New Parental Controls with Online Content Filtering

Separate Browser Required to Prevent Exposure to Inappropriate Websites

ATLANTA, June 30 /PRNewswire/ -- InternetSafety.com today called on parents
concerned about exposing their children to objectionable content on the Apple
iPhone to combine Apple's new parental controls with a child-friendly iPhone
browser like Safe Eyes Mobile (www.safeeyes.com/iphone). Apple's new parental
control settings allows parents to restrict movie, TV show, music, podcast and
application access by user age, but it lacks the ability to prevent children
from accessing inappropriate websites through the iPhone's Safari browser.

"Apple has gone a long way toward child-proofing the iPhone with the new
parental controls in the iPhone 3.0 software, but those controls apply only to
content that Apple itself distributes through iTunes and the App Store. They
don't address the #1 source of objectionable material: the Internet," said
Forrest Collier, CEO of InternetSafety.com. "If you combine Apple's parental
controls with a browser that blocks pornography and other offensive websites,
however, you can completely protect your child from harmful content both
online and off."

In the latest iPhone software release, parents can enable age restrictions in
Settings -> General -> Restrictions. Movies, TV shows, music, podcasts and
apps that have already been downloaded but fall outside the age range
designated by parents, based on standard industry ratings for media as well as
Apple's recently implemented age rating system for apps, disappear off the
iPhone's home screen to prevent user access. When the restrictions are turned
off, the affected apps will reappear, permitting parents to share their
iPhones with children without being forced to limit their own device usage to
content suited for elementary or junior high age.

In addition, if parents have enabled age restrictions, the iPhone displays a
warning about objectionable content if users attempt to download
age-inappropriate content from the App Store.

Child protection on the iPhone can be extended to Internet content by
installing a third-party browser that automatically blocks websites in select
categories. Safe Eyes Mobile, for example, checks requested websites against a
massive blacklist of potentially objectionable Web addresses that is updated
on a daily basis. It prevents access to pages in the pornography, nudity, sex
and tasteless/gross categories by default. Parents can also configure the
software to filter sites in 31 other categories as well as by URL at
www.safeeyes.com.

In contrast, the iPhone itself can control Internet browsing only by blocking
Web access entirely, while AT&T's wireless MEdia Net Parental Controls do not
work on the iPhone at all. Safe Eyes Mobile filtering works on both the AT&T
cellular network and individual Wi-Fi networks to which the iPhone
automatically connects when in range.

Safe Eyes Mobile offers the same pinch and tap zoom, bookmarks, built-in
Google search and multiple pages features as the built-in iPhone browser, and
has no noticeable effect on iPhone performance. The application costs $19.99
at the App Store and can be reached directly by clicking the appropriate link
at www.safeeyes.com/iphone.

About InternetSafety.com
InternetSafety.com has been a leading provider of web filtering solutions for
consumers and businesses since 1999. The company's flagship software, Safe
Eyes, is the two-time recipient of the PC Magazine Editors' Choice Award,
earned a separate Editor's Choice Award from LAPTOP Magazine, and was rated as
the #1 parental control solution by America's leading consumer advocacy
publication. Other products include Safe Eyes Mobile, the first family-safe
browser for the iPhone; EtherShield, a network-level solution offering
plug-and-play Internet filtering for business environments; and Safe Eyes
Business, an end-point filtering solution for businesses of any size. The
company's products are used by customers in more than 150 countries. For more
information, visit www.internetsafety.com.

SOURCE InternetSafety.com

Molly Antos, +1-847-415-9327, mantos@sspr.com, for InternetSafety.com