Ziff Davis Enterprise Launches New High-Impact, Highly Customized Ad Unit

SurroundImpact Product Generates High Awareness and Performance

NEW YORK, June 30 /PRNewswire/ -- Ziff Davis Enterprise, a leader in
innovative enterprise IT engagement solutions, announced today the launch of a
new, unique high-impact online ad product that will debut June 30, 2009 on the
eWEEK.com (www.eweek.com) home page and last for one day.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090630/NY39919 )

Called SurroundImpact, the unit integrates the look, feel and URLs of client
Web sites or other campaign materials within a highly customized background
that can be placed against any page across the Ziff Davis Enterprise network
of Web sites. One of many new online products recently developed by Ziff
Davis Enterprise, the SurroundImpact unit offers marketers a way to reach
target audiences that is non-intrusive yet unique enough to generate high
awareness and peak performance.

"Publishers are under increasing pressure to develop innovative online
advertising concepts that preserve the audience experience while delivering
superb performance for the marketer," said Carine Roman, Senior Vice
President, Business Management & Operations, Ziff Davis Enterprise. "With
SurroundImpact we are able to bridge the needs of both parties and deliver a
product that is truly ground-breaking and that increases all aspects of
advertising efficiency."

To view the company's debut SurroundImpact unit being used to promote the
editorial Web site "Smarter Technology", visit www.eWEEK.com today.

To find out more about the many new online products being offered by Ziff
Davis Enterprise, visit www.buildroi.com.

About Ziff Davis Enterprise, Inc.:
Ziff Davis Enterprise, Inc. is B2B technology's trusted information and
marketing resource. Millions of technology buyers rely on our relevant,
objective content to identify the right solutions for their organizations.
Over 300 technology companies, from industry giants to emerging start-ups,
rely on our contextual content, marketing, and audience development expertise
to compress sales cycles and lower their go-to-market costs. Leading brands
include eWEEK and eWEEK Labs, Baseline, CIO Insight, Channel Insider,
WebBuyersGuide, and the Developer Shed network. Ziff Davis Enterprise has
proven marketing solutions for branding, engagement, and face-to-face events.
Products include print and online advertising, eNewsletter sponsorships,
content syndication, eSeminars, virtual tradeshows, events, and custom media
services. Ziff Davis Enterprise has a global database of 5.4 million users
representing an unparalleled community of business and technology
professionals, developers, and the channel. www.ziffdavisenterprise.com.

SOURCE Ziff Davis Enterprise

Stephanie McCarthy, +1-978-647-6030,
Stephanie.McCarthy@ziffdavisenterprise.com