AT&T Becomes First Wireless Carrier to Receive Accreditation From Every Better Business...

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Tue Jun 30, 2009 9:03am EDT

AT&T Becomes First Wireless Carrier to Receive Accreditation From Every Better
Business Bureau in the U.S.

Company's Commitment to BBB 'Standards for Trust' Earns It Recognition Held by
Few Other American Businesses

DALLAS, June 30 /PRNewswire-FirstCall/ -- AT&T* today announced that its
mobility unit has earned accreditation with each of the 111 Better Business
Bureaus (BBB) across the United States. AT&T is the only wireless carrier to
earn the distinction and is one of just a handful of companies, overall, to
achieve accreditation with every BBB.

BBB-accredited businesses adhere to the BBB's "Standards for Trust," a
comprehensive set of policies, procedures and best practices on how businesses
treat consumers. The standards call for building trust, embodying integrity,
advertising honestly and telling the truth, being transparent, honoring
promises, being responsive and safeguarding privacy.

Over the past several years, AT&T Mobility has launched a number of
consumer-friendly initiatives that emulate these standards. For example, AT&T
offers its customers:

    --  Numerous service options -- many that are pay-as-you-go with no
contract
        term.
    --  An easy-to-understand summary provided at the point of sale outlining
        customers' calling plans and features, along with a detailed
        itemized estimate of their first and ongoing monthly bills.
    --  A 30-day trial period for both service and equipment.
    --  The ability to change calling plans or features without having
contract
        terms extended.
    --  Prorated early termination fees for service options with contract
terms.
    --  A wireless consumer policy portal located at
        www.att.com/wirelesspolicies that lists AT&T's
        consumer-friendly policies.
    --  Several parental control options, enabling parents to set limits on
        children's cell phone usage.
    --  A detailed, online street-level coverage mapping tool, called the
        Coverage Viewer, which provides important information regarding the
        quality of coverage the customer will receive in a given location.


    --  Rollover(R) Minutes, which is the ability to keep any unused monthly
        minutes for up to one year to safeguard against any future monthly
        overage charges.




"We are passionate about serving the customer, and doing it with the highest
degree of integrity," said Paul Roth, president of Marketing and Sales, AT&T
Mobility and Consumer Markets. "Accreditation with every Better Business
Bureau in the country reflects our commitment to live up to the highest
ethical standards and provide the very best customer experience."

BBB is a resource for the public, providing objective, unbiased information
about businesses. A key piece of information that helps consumers make
informed decisions is whether a company is BBB accredited. Begun in 2007, BBB
accreditation is an honor and not every company is eligible. BBB standards are
approved by the national Board of Directors, and businesses meeting all BBB
standards are presented to local Boards of Directors for final review and
acceptance as a BBB Accredited Business.

"AT&T and BBB share a common goal of encouraging trustworthy business
practices, and we congratulate AT&T on its efforts to earn accreditation
across the entire BBB system," said Steven J. Cole, President and CEO of the
Council of Better Business Bureaus. "We are gratified that an important global
company sees the benefit of working closely with BBB leaders in every market
across the U.S."

The Better Business Bureau was founded in 1912 with a mission of fostering a
fair marketplace. According to the BBB, seven of 10 consumers say they are
more likely to buy from a company designated as a BBB Accredited Business.

*AT&T products and services are provided or offered by subsidiaries and
affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates - AT&T operating companies - are the providers of
AT&T services in the United States and around the world. With a powerful array
of network resources that includes the nation's fastest 3G network, AT&T is a
leading provider of wireless, Wi-Fi, high speed Internet and voice services.
AT&T offers the best wireless coverage worldwide, offering the most wireless
phones that work in the most countries.  It also offers advanced TV services
under the AT&T U-verse(SM) and AT&T | DIRECTV(SM) brands. The company's suite
of IP-based business communications services is one of the most advanced in
the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM
organizations are known for their leadership in directory publishing and
advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications
industry on FORTUNE(R) magazine's list of the World's Most Admired Companies.

Additional information about AT&T Inc. and the products and services provided
by AT&T subsidiaries and affiliates is available at http://www.att.com.  This
AT&T news release and other announcements are available at
http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or
follow our news on Twitter at @ATTNews. Find us on Facebook at
www.Facebook.com/ATT to discover more about our consumer and wireless services
or at www.facebook.com/ATTSmallBiz to discover more about our small business
services.

(C) 2009 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo
and all other marks contained herein are trademarks of AT&T Intellectual
Property and/or AT&T affiliated companies.



SOURCE  AT&T Inc.

Amanda L. Ray of AT&T Inc., +1-214-665-1359, aray@attnews.us
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