Pri-Med Reports 20,000+ Clinicians Registered for its Live Regional Conferences this Spring, Despite Current Economic Conditions

Multimedia learning channels enhance the physician education experience
BOSTON--(Business Wire)--
Today, the Pri-Med brand, owned and operated by M|C Communications LLC in
Boston, MA, announces that its large, regional educational events-Pri-Med
Conference and Exhibition-have proven successful despite current economic
conditions and changes to PhRMA Code regulations. This performance demonstrates
that there exists a pent up demand among primary care clinicians for deeper
insights into clinical practice information that improve efficiency and patient
care.

Notably, doctors continue to find live meetings with peers and colleagues
important for information gathering to stay current on medical advancements, as
evidenced by over 20,000 clinician registrants across Pri-Med`s four spring
conferences. These live, educational programs, developed in partnership with
leading academic medical centers, combine interactive lectures with a range of
new media offerings that together deliver timely, relevant education in
preferred learning formats. Most recently, the Pri-Med West program, with a core
continuing medical education curricula designed and presented by Harvard Medical
School and UCLA, registered over 8,300 clinicians-the highest of any Pri-Med
conference since inception 14 years ago-demonstrating the value clinicians place
on face-to-face information exchange.

"There is a perception by some that live educational conventions are becoming a
thing of the past," said Frank Britt, General Manager, Pri-Med. "At Pri-Med, we
agree that new education models are needed to address the ever-changing
scientific and information requirements of the 21st century clinician. The
attendance at our 2009 conferences clearly demonstrates that, even with economic
pressures and increasing case loads, primary care practitioners still make it a
priority to attend world class programs. However, it is imperative that
providers invest in and implement new media channels to complement live
learning. At Pri-Med, we are making solid progress toward developing a model
where live and online delivery channels can work in tandem, rather than
cannibalize one another."

In addition to economic factors, the recently released PhRMA guidelines and new
state regulations changed the typical exhibition landscape which consisted of
giveaways and product-branded trinkets. Industry was concerned that physicians
would lose interest in visiting the show floor; instead, the opposite proved
true. One pharmaceutical exhibitor at Pri-Med noted, "Pri-Med has exceeded our
expectations. We are finding that doctors are coming to our booth because they
want product information, not just to grab a free pen." The use of content-rich
multi-media has also contributed to a renewed convention experience and inspired
alternative engagement models. For example, Pri-Med recently implemented several
new education platforms, including Harvard Medical School ask-the-expert
sessions to gain exposure to key opinion leaders, self-guided electronic kiosks
so clinicians can learn at their own pace, and hands-on demonstrations for
up-close learning. By going beyond the typical lecture format synonymous with
medical conferences, Pri-Med is able to ensure that clinicians can get the most
from their time out of the office to be the most effective while in the office.

Pri-Med`s next regional conference, Pri-Med New York, will take place August
28-30 at the Javits Convention Center in New York, New York. Registration has
officially opened for the event, and can be accessed at www.pri-med.com/nyc.

To stay up to date on the latest Pri-Med news as well as to participate in a
dialogue with physicians visit www.pri-med.com/social and join Pri-Med
communities in action on Facebook, Twitter, Linked-In, and other social media
channels.

About Pri-Med

Pri-Med is a brand within M|C Communications LLC. Offered through the Pri-Med
brand are both educational solutions for physicians and allied health
professionals and non-CME product information sharing and exhibit opportunities
for industry. Pri-Med`s educational solutions are fully firewalled from the
non-CME offerings and are developed compliantly and in accordance with
accrediting organization requirements and standards, including the ACCME.
Pri-Med`s offerings include 120+ live meetings and conventions across the U.S.,
in the UK, and Germany; 300+ online CME activities and web-based tools and
resources on www.pri-med.com, one of the top ten CME websites available to
physicians.

Pri-Med
Kira Robinson-Kates, 617-406-4074
krkates@mc-comm.com

Copyright Business Wire 2009