Cadient Group Wins Nine Communicator Awards

Agency Honored for Interactive and Marketing Effectiveness Campaigns

WEST CONSHOHOCKEN, Pa., June 30 /PRNewswire/ -- Cadient Group, the premier
strategic interactive marketing agency serving the healthcare industry, today
announced that it was recognized for nine campaigns at the 15th Annual
Communicator Awards. Cadient Group won five Gold Awards of Excellence in the
Email Marketing, Interactive, and Marketing Effectiveness categories for its
work with leading pharmaceutical companies; as well as four Silver Awards of
Distinction.

"Receiving these industry awards provides proof and validation of the
creativity of our work and our expertise in understanding our clients'
challenges and delivering innovative and relevant solutions to address their
needs," said Stephen Wray, president and CEO, Cadient Group. "The Communicator
Awards winners' list is made up of the top marketing firms in the world and
winning nine of these prestigious awards solidifies our position further as a
leading interactive marketing agency."

Cadient Group received Gold Communicator Awards for the following projects:

-- AstraZeneca--MySYMBICORT Program -- Email Marketing Category --
Cadient
Group was honored for its SYMBICORT Consumer Campaign for AstraZeneca.
The agency developed a successful launch campaign of the SYMBICORT
brand
to consumers, generating strong, early awareness of the new inhaled
asthma therapy.

-- AstraZeneca--NEXIUM Program -- Email Marketing & Interactive
Categories -- Cadient Group optimized the existing marketing mix for
the
NEXIUM consumer program for Astra Zeneca to ensure pull-through of
brand
objectives, while delivering the most relevant and impactful patient
experience in an increasingly competitive market. Cadient Group
redesigned the PurplePill.com Web site, delivered highly engaging
advertising creative, developed a robust relationship management
program, and leveraged social networks to engage patients in the
brand.

-- J&J Consumer Companies Inc. -- RoC Challenge CRM Program -- Email
Marketing Category -- Targeting women ages 25-55 to take Johnson &
Johnson's RoC (Retinol Correxion) Challenge for this OTC skincare
product, Cadient Group created a multi-dimensional online campaign,
including a Web site, biweekly eNewsletters, online media support, a
message board, and re-contact e-mails.

Cadient Group also received a Gold Communicator Award for its search engine
marketing, banner display ads, e-mail marketing, print, and direct response TV
campaign for an ADHD support Web site.

In addition, Cadient Group won Silver Communicator Awards for its work with
AstraZeneca and DePuy Orthopaedics in the Email Marketing, Pharmaceutical, and
Documentary categories.

Honoring creative excellence for communications professionals, the
Communicator Awards is the leading international awards program sanctioned and
judged by the International Academy of the Visual Arts, an invitation-only
body consisting of top tier professionals from a "Who's Who" of acclaimed
media, communications, advertising, creative, and marketing firms. In its 15th
year, the Communicator Awards have received more than 9,000 entries from
companies and agencies of all sizes, making it one of the largest awards of
its kind in the world.

About Cadient Group

Cadient Group is an interactive marketing network focused on the healthcare
industry. Our companies align client needs with relevant innovation to deliver
meaningful experiences and measurable results. Across Cadient Group, our
strategic insight helps clients better utilize multi-channel marketing to
enhance connections with consumer and professional audiences. Cadient Group
clients consistently realize the full potential of their brand, franchise, and
corporate healthcare communications. With Cadient Group, you'll Experience
Results. For more information about Cadient Group, visit www.cadient.com.

Media Contacts:
Michael Walsh
Sr. Director, Marketing Communications
Cadient Group
Michael.walsh@cadient.com
484-351-2860

Karen Higgins
A & E Communications, Inc. for Cadient Group
khiggins@aandecomm.com
610-831-5723

SOURCE Cadient Group

Michael Walsh, Sr. Director, Marketing Communications of Cadient Group,
+1-484-351-2860, Michael.walsh@cadient.com; or Karen Higgins of A & E
Communications, Inc. for Cadient Group, +1-610-831-5723,
khiggins@aandecomm.com