Hasbro and Yankee Candle to Introduce Scented Puzzles

New Venture Combining Puzzles with Classic Yankee Candle Scents is a "Perfect
Fit"

EAST LONGMEADOW, Mass., June 30 /PRNewswire/ -- Hasbro and the Yankee Candle
Company, two American companies based in New England with long-standing
traditions of creating high quality family products, are coming together for
the first time to create an exciting new innovation in family entertainment.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090630/NY38182 )

New YANKEE CANDLE SCENTED PUZZLES combine America's Best Loved Candle scents
with America's favorite name in family games and puzzles. Puzzlers of all
abilities will be "wowed" by the subtle pleasant scents of classic Yankee
Candle fragrances such as MacIntosh(R) Apple, Clean Cotton(R), and MidSummer's
Night(R) while piecing together the three new puzzles.

"Enjoying Yankee Candles has been a favorite American tradition for
generations, and there is nothing more all-American than puzzling as a
family," said Rick Ruffolo, Senior Vice President of Brand, Marketing, and
Innovation at the Yankee Candle Company. "Adding some of our most popular
Yankee Candle scents to the puzzling experience is a great way to enhance the
atmosphere when you're putting together a puzzle."

Puzzling has been a favorite at-home pastime for experienced and novice
puzzlers alike. The first puzzles being released by the companies include a
scene of apple orchards infused with the crisp scent of MacIntosh(R) apples; a
children's tea party accompanied by the fresh fragrance of Clean Cotton(R);
and an image of galloping horses alive with the intriguing scent of
MidSummer's Night(R). The puzzles were created by one of the best die
designers in the world and include unique pieces in the well-known shape of
the classic Yankee Candle jar. The fragrance is subtly released as you work
on the puzzle.

"Combining Yankee Candle's scents with Hasbro puzzles was a natural fit," said
Margaux Rossouw, Global Marketing Manager for puzzles at Hasbro. "Puzzles are
a timeless family activity as people spend more time at home. Now, YANKEE
CANDLE SCENTED PUZZLES are a great new way to combine puzzling with America's
favorite line of home fragrances."

The puzzles make a perfect gift at an affordable price for both new and
experienced puzzlers, as well as Yankee Candle consumers. Each of the YANKEE
CANDLE SCENTED PUZZLES contains 300 pieces and will be available at mass
retailers and at www.yankeecandle.com this Fall for a suggested retail price
of $9.99. Also included inside each YANKEE CANDLE SCENTED PUZZLE is a $10
coupon for use on any Yankee Candle Company purchase.

Hasbro will release a new trio of fragranced puzzles featuring top-selling
Yankee seasonal scents every two-to-three months.

About Hasbro, Inc.
Hasbro, Inc. is a worldwide leader in children's and family leisure time
products and services with a rich portfolio of brands and entertainment
properties that provides some of the highest quality and most recognizable
play and recreational experiences in the world. As a brand-driven,
consumer-focused global company, Hasbro brings to market a range of toys,
games and licensed products, from traditional to high-tech and digital, under
such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY,
PARKER BROTHERS, TIGER, CRANIUM, and WIZARDS OF THE COAST. Come see how we
inspire play through our brands at http://www.hasbro.com.
(C) Hasbro, Inc. All Rights Reserved.

About Yankee Candle
The Yankee Candle Company, Inc. is the #1 brand of scented candles, home
fragrance, gifts, and home decor accessories. For decades, the company has
offered its distinctive, best-selling line of candle fragrances and gifts
throughout the world including its North American wholesale customer network
of approximately 16,700 store locations, 470 Company owned and operated retail
stores, direct mail catalogs, and Internet website (www.yankeecandle.com).

Yankee Candle is the best-selling and most preferred candle brand in the
country, and is rated #1 for highest product quality, #1 most desired candle
gift, and #1 for the best fragrances including favorites such as MacIntosh(R),
Home Sweet Home(R), Buttercream(R), Sun & Sand(R), Beach Walk(TM), MidSummer's
Night(R), Vanilla Lime, Autumn Wreath(TM), Spiced Pumpkin, Mistletoe(TM), and
Christmas Cookie(TM).

SOURCE Hasbro, Inc.

Rebecca Woelfel of Hunter Public Relations, +1-212-679-6600, Ext. 222,
bwoelfel@hunterpr.com; or Pat Riso of Hasbro Games, +1-413-526-2307,
priso@hasbro.com; or Heather Ciaglo of Yankee Candle Company, +1-413-665-8306,
Ext. 4520, hciaglo@yankeecandle.com