amea Skindividuals - The Advanced Customized Skincare From Europe is Causing Quite...

amea Skindividuals - The Advanced Customized Skincare From Europe is Causing
Quite a Stir in the Bay Area With Luxury Beauty Mixology Parties

BERKELEY, Calif., June 30 /PRNewswire/ -- No other established retail brand
instantly suits the exact needs of the individual consumer. amea is the first
and only skin care line to give instant - at point of sale - complete
customization or skindividuals. By offering real, immediate, and personal
satisfaction, amea clearly sets itself apart from thousands of other skincare
solutions.

"It was really quite a challenge to align sophisticated, high-end ingredient
research with an in the store, on the spot personal profile gathered from
thousands of consumer answers and moisture readings, not to mention the
packing challenge to blend all the different, individual ingredients for each
consumer in a sterile manner," says Dr. Stefan Erdmann founder of amea. "But
we have done the seemingly impossible. I am very proud of our team to come
this far. As with any big change, we believe in ten years from now, the
majority of skin care products will no longer be sold off the shelf, but as a
skindividual(R)."

amea most recently tested various distribution channels in the US for its
products and found the party/event channel to be a highly successful avenue.
amea's VP of marketing, Jennifer Adler, said, "We are so pleased to get this
wonderful reception in the Bay Area. The amea parties have done incredibly
well. The concept is immediately understood and instantly demanded. Our brand
is built on very pure and active natural ingredient system and we do not use
any chemicals and preservatives. We are right on the current market trend." At
a typical amea party, revenues can reach $1000 within a couple of hours. Women
are content with superb personalized service, their new customized beauty
products, and socializing with cocktails and appetizers.

Erin Stenfers, account executive at San Francisco magazine admires. "I have
been using the amea skin care line for about a year now and have been very
happy with the results," she says. "My skin feels hydrated and protected, with
a reduction in breakouts. I truly think that the customization of the face
lotion is something that I will not be able to go back to since it fits my
skins needs so perfectly. I am so pleased that I have found this product
line!"

Currently amea is considering its market entry into the US on a broader scale.
The company is discussing future plans with large distribution partners and
hopes to form a lasting partnership within this calendar year.

SOURCE amea Skindividuals

Jennifer Adler, VP of Marketing of amea Skindividuals, +1-510-540-1099,
ja@ameaskindividuals.com