MicroMass Hires Veteran Relationship Marketing Strategist Richard Patterson As VP,...

MicroMass Hires Veteran Relationship Marketing Strategist Richard Patterson As
VP, Group Account Director

CARY, N.C., June 30 /PRNewswire/ -- MicroMass Communications, Inc., a leader
in behavioral science-based relationship marketing in the healthcare industry,
has appointed veteran business executive and marketing strategist Richard
Patterson to the position of vice president, group account director. He will
spearhead the agency's oncology business, reporting to John Grunstein,
executive vice president of client services.

Patterson brings almost three decades of healthcare marketing experience to
his new position, working in a variety of leadership roles and in more than 20
therapeutic areas. He has particular expertise in relationship marketing,
with extensive experience using the tools of behavioral science to empower
patients, improve adherence, and build brands.

An accomplished entrepreneur, Patterson pioneered development of one of the
first technology-enabled services to coordinate interactive communication
between patients and their healthcare providers. He is the editor and lead
author of "Changing Patient Behavior - Improving Outcomes in Health and
Disease Management," published by the American Hospital Association Press in
2001.

"We are very pleased to have Rich on board," Grunstein said. "He has a proven
track record for combining insight and analysis with exceptional planning and
execution, delivering solutions that build strong brands as well as strong
relationships."

Patterson joins MicroMass from Patterson Consulting Group, LLC, which he
founded in 2003 and led as president, directing the development of major
multi-channel relationship marketing programs for leading pharmaceutical
companies including Pfizer, Abbott Laboratories, and Novo Nordisk.

Prior to starting Patterson Consulting Group, Patterson was a division
president of Austin, Tex.-based HealthAnswers, Inc., where he managed
development of an online health portal that provided comprehensive health
information and interactive decision-support tools in 11 health areas. For
the previous nine years, as a founding partner of The Hastings Healthcare
Group in Pennington, N.J., he served as executive vice president and as
managing director of the Outcomes Management division, focusing on patient
relationship marketing. In the latter role, he acted as chief strategist for
numerous programs that applied the principles of behavioral science to
programs that support healthcare brands.

Patterson began his healthcare marketing career working in medical advertising
agencies in New York and New Jersey, developing materials for healthcare
professionals, medical education programs, and patient education programs.

Patterson holds a Master of Science in biological chemistry and a Master of
Science in human genetics from the University of Michigan at Ann Arbor. He
also earned a Bachelor of Science in biochemistry from the State University of
New York (SUNY) at Stony Brook. He lives in Doylestown, Pa.

About MicroMass Communications, Inc.
MicroMass personalizes brands. Founded in 1994, MicroMass is a relationship
marketing agency with unrivalled capabilities in the application of behavioral
science to marketing challenges. The company's approach is founded on the
belief that understanding the critical factors that influence individual
behavior and creating a dialogue that addresses those factors is the best way
of building enduring relationships between customers and brands.

Unlike traditional agencies that are "siloed" or structured by discipline,
MicroMass brings together under one roof the expertise and services for
building sophisticated, multi-channel programs that span the full relationship
marketing continuum.

Headquartered in Cary, N.C., with a second office in Morristown, N.J.,
MicroMass is one of the fastest growing agencies in its field. With experience
in more than 30 therapeutic categories, the company has a roster of clients
that includes some of the most respected names in the pharmaceutical industry.
For more information, visit www.micromass.com.
CONTACT: Julie Laitin (212) 286-2424 Cynthia Amorese (908) 665-8072
Email: jlaitin@julielaitin.com Email: camorese@comcast.net

SOURCE MicroMass Communications, Inc.

Julie Laitin, +1-212-286-2424, jlaitin@julielaitin.com; Cynthia Amorese,
+1-908-665-8072, camorese@comcast.net