Personalization and Unique Value of Smartphones to Push Global Sales to 310 Million...

Personalization and Unique Value of Smartphones to Push Global Sales to 310
Million Units in 2013

Consumer demand leads to almost 20% annual growth between 2008 and 2013

DALLAS, June 30 /PRNewswire/ -- The consumer appetite for smartphones is
skyrocketing and will push annual sales worldwide from 131 million units in
2008 to over 300 million by 2013, according to international market research
firm Parks Associates.

The firm's report Mobile Services: Global Outlook finds consumers are
attracted to these converged devices because they combine practical and
entertainment applications into a mobile platform, which can then be expanded
incrementally with new and unique add-ons and applications like Breadcrumbz
from the Google Android Market.

"Consumers have a personal connection to their phones," said Harry Wang,
Director, Health and Mobile Product Research, Parks Associates. "Apps like
T-Mobile's Sherpa will learn from its user's preferences in order to make
personalized, location-based recommendations on restaurants and shops. The
latest iPhone release is making a strong case for mobile video, and with a
little help from the Apple App Store, users can turn their phone into a
lightsaber."

Smartphone users worldwide will top 1.1 billion in 2013, creating a lucrative
market for mobile carriers and mobile application developers.

"The success of the iPhone, Pre, and Blackberry shows the strength of consumer
demand for an intelligent, multifunctional device," Wang said. "The smartphone
will create significant revenue streams for carriers and developers, who
should strive to create new service bundles that build off this mobile
platform with converged video, voice, and data applications."

Mobile Services: Global Outlook is Parks Associates' latest industry report on
the global market for mobile products and services. For information, visit
http://www.parksassociates.com or contact 972-490-1113,
sales@parksassociates.com.

About Parks Associates
Parks Associates is an internationally recognized market research and
consulting company specializing in emerging consumer technology products and
services. Founded in 1986, Parks Associates creates research capital for
companies ranging from Fortune 500 to small start-ups through market reports,
primary studies, consumer research, custom research, workshops, executive
conferences, and annual service subscriptions.

Each year, Parks Associates hosts executive thought leadership conferences
CONNECTIONS(TM), with support from the Consumer Electronics Association
(CEA(R)), and CONNECTIONS(TM) Europe. In addition, Parks Associates produces
the online publication Industry Insights in conjunction with the
CONNECTIONS(TM) Conference series.

http://www.parksassociates.com | http://www.connectionsconference.com |
http://www.connectionseurope.com | http://www.connectionsindustryinsights.com

Contact: Mindi Sue Sternblitz-Rubenstein
Parks Associates
972-490-1113
Email: mindi.sue@parksassociates.com

SOURCE Parks Associates

Mindi Sue Sternblitz-Rubenstein of Parks Associates, +1-972-490-1113,
mindi.sue@parksassociates.com