Panera Bread's Chief Financial Officer to Present at the Oppenheimer 9th Annual Consumer, Gaming, Lodging & Leisure

ST. LOUIS, MO, Jun 30 (MARKET WIRE) --
Panera Bread Company (NASDAQ: PNRA) today announced that Jeff Kip, Senior
Vice President and Chief Financial Officer, will be presenting at the 9th
Annual Oppenheimer Consumer, Gaming, Lodging & Leisure Conference in
Boston on Wednesday, July 15, 2009. The presentation will begin at 2:45
PM Eastern Daylight Time.

A webcast of the Oppenheimer Consumer Conference presentation may be
accessed from the investor relations section of the Panera Bread website
at http://www.panerabread.com/investor.

Panera Bread Company owns and franchises 1,264 bakery-cafes under the
Panera Bread(R) and Saint Louis Bread Co.(R) names as of March 31, 2009.
With its identity rooted in handcrafted, fresh-baked, artisan bread,
Panera Bread is committed to providing great tasting, quality food that
people can trust. Highlighted by antibiotic free chicken, whole grain
bread, select organic and all-natural ingredients and a menu with zero
grams added trans fat, Panera's bakery-cafe selection offers flavorful,
wholesome offerings. The menu includes a wide variety of year-round
favorites, complemented by new items introduced seasonally with the goal
of creating new standards in everyday food choices. In neighborhoods
across the United States and in Canada, guests are enjoying Panera's warm
and welcoming environment featuring comfortable gathering areas, relaxing
decor, and free internet access provided through a managed WiFi network.
At the close of each day, Panera Bread bakery-cafes donate bread and
baked goods to community organizations in need. Additional information is
available on the Company's website, http://www.panerabread.com. Panera
also holds a 51% interest in Paradise Bakery & Cafe, Inc., owner and
franchisor of 71 bakery-cafes as of March 31, 2009.

Contact:
Michele Harrison
Vice President, Investor Relations
(314-633-4282)

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