Kampyle Integrates With Google Analytics to Answer Why Your Website Visitors Do What...

Kampyle Integrates With Google Analytics to Answer Why Your Website Visitors
Do What They Do

With web analytics solutions answering the 'Who', 'What', 'Where' and 'When'
questions of website users' behavior, Kampyle provides actionable feedback in
real-time that answers the 'Why' question

RAMAT GAN, Israel, June 30 /PRNewswire/ -- How effective is knowing that a
user from California referred from Bing abandoned their shopping cart with
$283 of merchandise after visiting 12 web pages over 6 minutes if you have no
clue why?

According to John Lovett, Senior Analyst covering web analytics at Forrester
Research, "The problem [with web analytics] was that the complexity and
inability to take action on the data largely inhibited success."

The Kampyle - Google Web Analytics integration, which we are announcing today,
solves the challenges associated with web analytics while providing the only
website feedback solution fully integrated with the Google Analytics API.

Kampyle, the pioneer of online feedback analytics, enables websites to
collect, analyze, manage, act on and respond to user feedback in real-time
through the company's feedback forms. Kampyle is a Software as a Service
(SaaS) solution which can be implemented onto any website in minutes and
enables gathering and analyzing actionable feedback from users. To close the
feedback loop, Kampyle includes the option to respond directly to a user's
feedback.

The Kampyle - Google Analytics Integration enables website owners to add
business critical information alongside their website analytics: users'
feedback. Now, website owners can not only measure website activity, as
presented through Google Analytics, but they can also see what the users are
saying about these website activities in real-time. Kampyle facilitates
tracking the number of feedbacks submitted and the grade showing user
satisfaction for every web page, product, service or activity, all in the
Kampyle interface.

"Merging the qualitative data of products such as Kampyle with the
quantitative richness of Google Analytics is a powerful combination that is
just waiting to be exploited," said Brian Clifton, internationally recognized
web analytics expert and author of the book 'Advanced Web Metrics with Google
Analytics'.

Kampyle customers are able to get a better understanding of their user's
behavior, improve usability, customer satisfaction and close more sales
immediately via feedback and alerts. For example, when HostelBookers.com
relaunched their website, Kampyle integrated with Google Analytics "enabled us
to immediately resolve issues based on instant customer feedback," said Kerry
Harding, User Experience Manager at HostelBookers.com (www.hostelbookers.com).
"Kampyle helps us to ensure that we meet our customers' needs, keep our
priorities focused, our conversion rates high and our users happy and
satisfied!"

To see the Kampyle - Google Analytics integration for yourself, please click
here.

What is Feedback Analytics?
Feedback analytics is the collection, analysis, management and response to
feedback from users of any interactive product or service. By bringing the
customer's voice to the table as immediately actionable business metrics,
feedback analytics enables improving revenue, conversions, usage and user
experience. The full value of feedback analytics to any business can be
derived from integration with almost any business application, including web
analytics, CRM, bug tracking, project management and many more.

"We're excited to integrate our feedback analytics solution with Google
Analytics, the most utilized website analytics offering in the world," said
Kampyle CEO and co-founder Ariel Finkelstein. "Beyond this partnership,
Kampyle will be announcing integrations with other leading web analytics
offerings, as well as other business analysis solutions because only feedback
analytics can bring the customer's voice to the table as immediately
actionable business metrics."

About Kampyle
Kampyle is the pioneer of online feedback analytics, the real-time solution
for collecting, analyzing, managing, acting on and responding to user
feedback. The company's flagship product, Kampyle for Websites, is a feedback
form integrated into any website in minutes, which enables gathering
actionable, website, product, service, page or activity-specific feedback in
real-time. Kampyle then facilitates feedback analysis through the company's
interface, bringing the customer's voice to the table as immediately
actionable business metrics. With many business analysis solutions answering
'Who', 'What', 'Where', and 'When', only Kampyle answers the 'Why' question,
resulting in improvement in revenue, conversions, usage and user experience
that directly impact our clients' bottom line. For more information about
Kampyle, please visit: www.kampyle.com.

Contact info:
Uriah Av-Ron
Tel: +972-50-7-427-087
press@kampyle.com

SOURCE Kampyle

Uriah Av-Ron, +972-50-7-427-087, press@kampyle.com