Independent Developer Pavilion Launches at Macworld 2010

New Pavilion Provides Enhanced Distribution Opportunities for Independent Mac
Developers; Showcases Undiscovered Products to Attendees
FRAMINGHAM, Mass.--(Business Wire)--
The Independent Developer Pavilion, a show floor area dedicated exclusively to
independent Mac software developers, is launching at Macworld 2010, IDG World
Expo announced today. Companies participating in this new Pavilion have the
opportunity to play a featured role at Macworld by taking part in a branded show
floor area that drives interest in their latest innovations. The Independent
Developer Pavilion helps developers boost their businesses by raising their
visibility with key audiences like media, retailers, consumers and potential
investors, at the annual event focused exclusively on Apple products.

"The new Macworld 2010 Independent Developer Pavilion presents the world of
innovation that Indie Developers are creating for Apple product users," said
Paul Kent, Macworld General Manager and Vice President at IDG World Expo,
producer of the event. "The number one reason attendees tell us they come to
Macworld is to discover new products, so we`re pleased to offer developers a new
efficient, turnkey opportunity to come to Macworld and get in front of the
largest and most influential audience of Apple product users to showcase their
solutions."

For 25 years, Macworld has been the premier platform for new companies to
showcase their products and a forum for up-and-coming developers to introduce
their products to the most enthusiastic audience of Apple product users in the
world. Macworld is the only technology industry event to offer developers the
opportunity for maximum attention in an environment focused on their core
audience - the Apple user community. Macworld is the world`s premier event
focused solely on the Apple products platform and is scheduled to take place
February 9 - 13, 2010, at the Moscone Center in San Francisco.

To be a part of the Independent Developer Pavilion, please visit
http://macworldexpo.com/indie. Spaces are now available online and all packages
include a turnkey kiosk with customizable branding. Please note that space is
limited and availability is on a first come, first served basis.

About Macworld

Macworld 2010 is a five-day event that educates, entertains and immerses
attendees in the Apple products community. A comprehensive expo hall offers
access to hundreds of Mac products and services, paired with expert advice,
demonstrations and instruction. Macworld conference programs feature industry
leading minds, presenting cutting edge product training on the topics attendees
most want to see. From Mac Power Users to creative professionals to first-time
users to Enterprise computing professionals, Macworld has the conference
content, special presentations and exhibit hall attractions that create what has
been called "Mecca for Mac Users".

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and
events for professionals and consumers seeking world-class education, strategic
business relationships, and access to industry-leading products and services.
IDG World Expo's portfolio of conferences and events includes Macworld,
Electronic Entertainment Expo (E3 Expo), Next Generation Data Center (NGDC),
OpenSource World and CloudWorld. IDG World Expo is a business unit of IDG, the
world's leading technology media, research and event company.

Schwartz Communications
Marisa Borgasano, 415-512-0770
IDGWorldExpo@schwartz-pr.com

Copyright Business Wire 2009