Sean John Fragrances and Lab Series Skincare For Men Team with Michael Shank Racing...

Sean John Fragrances and Lab Series Skincare For Men Team with Michael Shank
Racing for Brumos Porsche 250

COLUMBUS, Ohio, June 30 /PRNewswire/ -- Michael Shank Racing will sport a new
look when the team returns to the high banks of Daytona International Speedway
in July for the Brumos Porsche 250 as Sean John Fragrances and Lab Series
Skincare For Men have partnered with the team for the intense one-day race
weekend at the "World Center of Racing."

The two hour and thirty minute event marks round 7 of the 2009 Rolex Sports
Car Series championship, and will precede the NASCAR Sprint Cup Coke Zero 400
on July 4th.

The No. 60 Michael Shank Racing Ford-Riley of Mark Patterson and Oswaldo
Negri, which started the 2008 Rolex 24 At Daytona from pole position, will
once again carry its familiar distinctive black and orange livery, but for the
Daytona race will also be boosted by the presence of signage from Sean John's,
Unforgivable and Lab Series Skincare For Men on the wing, nose, sides, and
in-car camera locations on the Daytona Prototype.

"We are looking forward to carrying the colors of both Unforgivable and Lab
Series Skincare For Men at Daytona next month," said team owner Mike Shank.
"We've always had really quick cars at Daytona, and were on the podium there
for the Rolex 24 in 2006, so we'd like nothing more than to finish up front
with two power brands such as Unforgivable and Lab Series. Having the Rolex
Sports Car Series race before the NASCAR event is a great chance for us to
show the NASCAR fans what kind of show we put on, and everyone is excited
about this opportunity."

"Having the opportunity to partner with the Daytona team is truly exciting for
the entire Sean John Fragrances team," says John Demsey, Group President The
Estee Lauder Companies. "We are looking forward to seeing Sean 'Diddy' Combs'
award-winning fragrance, Unforgivable, proudly displayed on the Michael Shank
Racing Car and hopefully taking the top prize on July 4th."

"This is the first time Lab Series Skincare For Men is involved in an auto
racing event and we are thrilled to partner with Michael Shank Racing," says
Richard Sawyer, Spokesperson and International Education Director, Lab Series
Skincare For Men. "Lab Series Skincare For Men develops high-tech,
high-performance skincare products which is why it was a natural fit. Their
high-performing team is as serious about racing as we are about men's
grooming."

"It is always exciting to get new people involved in the Rolex Sports Car
series, whether they are friends, family, business associates, or new partners
like we have in Sean John and Lab Series," said driver Mark Patterson. "And
especially someone like Sean 'Diddy' Combs, who has long shown his admiration
for fast cars, competition, and perfection in his work, just like the teams in
the Rolex Series. We certainly hope to make a significant impression with a
strong run for them at Daytona."

Additional information: www.michaelshankracing.com
www.sundaymanagement.com

The essence of sexiness and elegance, Sean "Diddy" Combs' Unforgivable is a
uniquely rich scent that defines the Sean John lifestyle. Made from the most
premium and luxurious ingredients on earth and packaged in a sleek, elegant
bottle, Unforgivable's combination of breathtaking, addictive, slightly
dangerous scents satisfies the most masculine of men and draws in the chicest
of women.

A global leader and authority in men's skincare with a presence in over 55
countries and territories worldwide, Lab Series Skincare For Men was
introduced by The Estee Lauder Companies Inc. in 1987. Solely dedicated to men
and their skin's unique needs, the brand's elite team of scientists develops
high-performance, technologically advanced skincare, hair and shaving
essentials to keep men looking healthy, comfortable and well-groomed.

About Michael Shank Racing:
Based in Columbus, Ohio, Michael Shank Racing (MSR) was formed in 1989 when
Michael Shank first began driving racing cars professionally. Shank retired
from the cockpit in 1997 to focus his efforts on running the team, which
quickly found success in the Champ Car Toyota Atlantic Championship. With
several race wins under his belt, Shank was named as Team Owner of the Year
twice in four years. MSR joined the Rolex ranks in 2004. MSR scored a debut
Rolex Series win in 2006 and fans selected the victory as the 2007 Rolex
"Moment of the Year". Michael Shank Racing started the 2008 Rolex season from
pole at Daytona, and closed out the year with two successive wins with both
team Daytona Prototype entries.

Sunday Group Management/MSR

SOURCE Sean John Fragrances; Lab Series Skincare For Men

Matt Cleary, Sunday Group Management, +1-317-908-2975 (mobile),
media@sundaymanagement.com