SDA Introduces Cleaning101 on Twitter

Don't Miss Clean "Tweets" from The Soap and Detergent Association

Check Out News and Views on Hygiene, Health and Cleaning at
www.twitter.com/cleaning101

WASHINGTON, June 30 /PRNewswire-USNewswire/ -- "Tweets" about all things clean
are coming your way - in 140 characters or less.

The Soap and Detergent Association (SDA) has unveiled its Cleaning101 page on
Twitter, the micro-blogging site that invites its users to "communicate and
stay connected" - in as few words as possible.

You can visit SDA's page at www.twitter.com/cleaning101.

"As the home of the cleaning products industry, SDA communicates via multiple
channels on the safe, beneficial and proper use of cleaning products," said
Brian Sansoni, SDA Vice President of Communication. "Cleaning101 on Twitter
gives SDA another avenue to quickly and efficiently share good information
about cleaning, hygiene and health - and the science behind it."

Cleaning101 on Twitter will feature updates on cleaning and hygiene trends,
and new information posted on SDA's main website, www.cleaning101.com, as well
as SDA's other family of websites, including:

-- CleaningProductFacts.com - a microsite dedicated to providing
fact-based
information on cleaning product safety.
-- AgainstDisease.org - Users can download a copy of Against Disease: The
Impact of Hygiene and Cleanliness on Health, at no cost. This book
compiles the historical and technical record on the role of
sanitation,
medical advances, cleanliness and hygiene on public health and
infection
control. The site also features informative excerpts from the book.

-- SDAScience.org - This is an updated library of research and data
showcasing the human health and environmental safety of cleaning
products and their ingredients, as well as their benefits.

The Soap and Detergent Association (SDA - www.cleaning101.com), the Home of
the U.S. Cleaning Products Industry(R), is the trade association representing
the $30 billion U.S. cleaning products market. SDA members include the
formulators of soaps, detergents, and general cleaning products used in
household, commercial, industrial and institutional settings; companies that
supply ingredients and finished packaging for these products; and oleochemical
producers. SDA and its members are dedicated to improving health and the
quality of life through sustainable cleaning products and practices.

SOURCE Soap and Detergent Association

Brian Sansoni of the Soap and Detergent Association, +1-202-662-2517,
+1-202-680-9327, bsansoni@cleaning101.com