BroadVision and Celebros Announce Strategic Partnership --- Solution Provides e-Commerce...

BroadVision and Celebros Announce Strategic Partnership --- Solution Provides
e-Commerce Retailers With Advanced Search and Online Merchandising Incentives
Capabilities

REDWOOD CITY, Calif. and CARPINTERIA, Calif., June 30, 2009 (GLOBE NEWSWIRE) --
BroadVision, Inc. (Nasdaq:BVSN), a global provider of strategic e-business
solutions and Celebros, Ltd., jointly announce a global strategic partnership to
deliver the first integrated solution of advanced site-search and incentive
offering to the e-commerce market.

The BroadVision and Celebros solutions will enable e-tailers to boost online
sales by delivering real-time, context-aware incentives right at the search
results page. With Celebros' Salesperson advanced conceptual site search
solution, visitors are now able to quickly find what they are looking for and
see dynamic pricing incentives along with search results. BroadVision's
eMerchandising Uplift(tm) (eMU) solution provides real-time, context-aware
incentives and dynamic bundling to incentivize shoppers to increased purchases.

This innovative solution shortens the time and distance (clicks) between
browsing and buying, decreasing cart abandonment rate, and substantively
increasing the final transaction value for customers and merchants alike.

Solution At A Glance

Business Values:

* Produces new shopping opportunities working with a site's:
1. Current visitor traffic
2. Existing product catalog
3. Existing store design
* Achieve a direct impact on total revenues within a few weeks after
deployment!
* Runs automatically, reducing manual labor to a minimum.
Operational Highlights:

* Highly scalable and distributed architecture.
* Fully hosted, monthly subscription-based.
* Delivered in a Software-as-a-Service (SaaS).
* Integrates with most e-commerce platforms.
* Quick implementation cycle -- often within 30 days.
"This partnership represents a best of breed components that make the
BroadVision and Celebros solutions exceptionally valuable to the e-tailer,"
comments Itai Bass, VP of Business Development, Celebros. "Shoppers using search
convert 3-10 times more compared to those that only browse. By adding eMU with
the search, the merchant can link incentives to shoppers' interest. Which means
selling more!"

Incentives Give Search Results Extra Boost

In the same way that marketers use paid search to enhance their site's
visibility for click-throughs, adding both the BroadVision(r) eMU and Celebros
solutions will maximize the search results to increased sales by adding
incentives to prompt the shopper to add more products to the cart for purchase.
Creative incentives also allow merchants to implement incentives while complying
with manufacturers' minimum pricing policies.

"With eMU and Celebros, merchants will boost the impact of incentives,"
concludes Manuel Rodriguez, Channel and Partner Manager, BroadVision. "eMU has
already shown to increase sales when putting incentives in the product pages and
the shopping cart. This puts campaigns in another of a site's prime location:
integrated into the search result pages."

About Celebros

Celebros (www.celebros.com) is a global leader in revenue optimizing solutions
for online stores. The Celebros Salesperson, an intelligent site-search
platform, includes incoming traffic generation tools and a powerful
recommendation engine that focuses on improving the financial indicators of
online stores, in the form of increased conversion rate and revenues.

About BroadVision

Driving innovation since 1993, BroadVision is a global provider of strategic
e-business solutions. Our modular applications and agile toolsets, built on a
robust framework for personalization and self-service, power mission-critical
web initiatives that deliver unparalleled value to diverse customers worldwide.
Hundreds of organizations, serving over 50 million registered users -- including
Audible.com, Baker Hughes, BlueCross/BlueShield, Canon, EFG Bank, Epson America,
Fiat, Hilti, Honeywell, Iberia, Indian Railway Catering and Tourism Corporation,
Lockheed Martin, Oreck Corporation, PETCO, Sony, Verifone and Vodafone -- rely
on BroadVision as their platform of choice for e-business.

For more information about BroadVision, Inc., call 650-331-1000, email
mediarelations@broadvision.com or visit www.broadvision.com.

The BroadVision logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=5621

eMerchandisng Uplift and BroadVision are trademarks or registered trademarks of
BroadVision, Inc. in the United States and other countries. All other trademarks
are the property of their respective companies.

-0-
CONTACT: BroadVision, Inc.
Tina Jade Wong, Sr. Director of Marketing
650-331-3297
mediarelations@broadvision.com

Celebros, Ltd.
Yossi Hermush, VP of Marketing
732-981-8191
pr@celebros.com