Amazon.com Introduces Tom Douglas by Pinzon

A Collection of Kitchen Essentials to Inspire Confidence in the Kitchen
SEATTLE--(Business Wire)--
Amazon.com, Inc. (NASDAQ: AMZN) today debuted Tom Douglas by Pinzon, a
collection of kitchen utensils and tools, cutlery, cookware, grilling tools and
wine accessories designed by Tom Douglas, a renowned Seattle chef, restaurateur
and author. Amazon.com teamed up with Douglas to develop products that offer
customers exceptional quality and value. Tom Douglas by Pinzon is available
exclusively at Amazon.com at amazon.com/tomdouglas. Tom Douglas by Pinzon also
offers signature pieces from top brands, including Nachtmann by Riedel,
Microplane, Lodge, Epicurean, Kai, Wenger and Dexter-Russell.

"By working with Amazon to design great cooking tools, and introducing at-home
chefs to some of the techniques I use personally, I hope to inspire confidence
in the kitchen," Douglas said. "I spent two years hand-selecting and testing
everything in my own kitchen, and I`m excited to share these new products with
Amazon customers."

Douglas` belief in simplicity motivated the line of multifunctional and
essential tools that met his core criteria. Products that carry the Tom Douglas
by Pinzon name are dishwasher-safe, multifunctional, durable, of exceptional
quality and offer great performance. The collection is approachable, easy to use
and care for.

The collection can be described as "urban-Asian." Taking advantage of his urban
surroundings, Douglas cooks with local ingredients and lots of fresh seafood.
With an Asian influence in his cooking style and techniques, many of the key
items in the Tom Douglas by Pinzon collection have Asian origins, such as the
carbon-steel wok, bamboo stir tongs, wok strainer and bamboo steamer.

"Tom Douglas is passionate, approachable and credible," says Kerry Morris,
senior brand manager for Pinzon. "He never tires and is full of fresh ideas.
Amazon chose to work with Tom because he parallels Amazon.com and Pinzon`s
vision of offering customers unprecedented quality and value."

Visit amazon.com/tomdouglas to view the products along with informative videos
that help customers familiarize themselves with the Tom Douglas by Pinzon
collection. Douglas also offers tips and demonstrates techniques that have
brought him more than 30 years of success as an acclaimed chef, restaurateur and
cookbook author. Customers will be able to view some of Douglas` favorite
recipes as well as new, never-before-seen recipes.

In 2008, Douglas was named Bon Appétit magazine`s Restaurateur of the Year.

About Tom Douglas

As a chef, cookbook author and restaurateur, Tom Douglas has been an integral
member of the Seattle food community for more than 20 years. His first
restaurant, Dahlia Lounge, opened in 1989, followed by Etta`s in 1995, Palace
Kitchen in 1996, Lola in 2004, and Serious Pie in 2006. He is one of the Pacific
Northwest`s most recognized food personalities and was named the "Best Northwest
Chef" by the James Beard Foundation in 1994, recognized as the 2008 Restaurateur
of the Year by "bon appétit" magazine, and nominated for the James Beard 2008
and 2009 `Outstanding Restaurateur` award. Dahlia Lounge was nominated by the
James Beard Foundation as one of the five best restaurants in the country in May
2006. "Tom Douglas` Seattle Kitchen" was awarded "Best Americana" cookbook by
the James Beard Foundation in 2001. Other books include "Tom`s Big Dinners" and
"I Love Crab Cakes!"(Morrow/HarperCollins). Tom Douglas` product line includes
the Rub with Love spice rubs, sauces and snack mix.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened
on the World Wide Web in July 1995 and today offers Earth's Biggest Selection.
Amazon.com, Inc. seeks to be Earth's most customer-centric company, where
customers can find and discover anything they might want to buy online, and
endeavors to offer its customers the lowest possible prices. Amazon.com and
other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads; Electronics
& Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes &
Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon Web Services provides Amazon`s developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end technology
platform, which developers can use to enable virtually any type of business.
Examples of the services offered by Amazon Web Services are Amazon Elastic
Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon
SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments
Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca,
and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com,
Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from management's
expectations. These forward-looking statements involve risks and uncertainties
that include, among others, risks related to competition, management of growth,
new products, services and technologies, potential fluctuations in operating
results, international expansion, outcomes of legal proceedings and claims,
fulfillment center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, inventory, government regulation and taxation, payments and fraud.
More information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the Securities and
Exchange Commission, including its most recent Annual Report on Form 10-K and
subsequent filings.

Amazon.com, Inc.
Media Hotline, 206-266-7180

Copyright Business Wire 2009