Kmart Introduces Smart Assist Savings Card in Michigan to Provide Needed Relief to...

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Tue Jun 30, 2009 1:00pm EDT

Kmart Introduces Smart Assist Savings Card in Michigan to Provide Needed
Relief to Unemployed and Their Families

Policymakers laud program, which offers 20-percent discount on thousands of
quality private label items 

HOFFMAN ESTATES, Ill., June 30 /PRNewswire/ -- In an effort to help unemployed
Michigan residents continue to take care of themselves and their families,
Kmart has introduced the Kmart Smart Assist Savings Card.  The program, which
gives eligible customers a 20 percent discount off more than 1,200 regularly
priced high-quality private label grocery and drugstore staples for up to six
months, is a welcomed relief that has been lauded by Michigan's elected
officials at both the state and federal level. 

Rep. John D. Dingell (D), who represents Michigan's 15th Congressional
District and is the Chairman Emeritus of the Committee on Energy and Commerce
in the U.S. House of Representatives, noted, "This is good corporate
citizenship and I want to applaud Kmart and its parent company, Sears
Holdings, for doing its part to help people who are struggling.  We have a lot
of people in transition right now, and these displaced workers will - like our
State itself - get back on their feet and remember those who helped during
this time of hardship.  Kmart has a long, proud history in our State and I
think people will recognize the company for this good deed."

"I want to commend Kmart for their loyalty and support to the state of
Michigan and the citizens struggling to keep their heads above water in these
dire economic times," said Michael Bishop (R), Senate Majority Leader, 12th
Senate District.  "Kmart's offer of a 20 percent discount on [their private
label] brand goods to our unemployed citizens embodies the kind of corporate
community spirit we need now more than ever.  This is a generous program from
an exemplary company and I thank them for their offer to help while we strive
to get Michigan back to a strong economy that provides much needed jobs."

Verifiably unemployed Michigan residents who register at www.kmart.com will
receive a nontransferable Kmart Smart Assist Savings Card valid for up to six
months depending on the date of issue.  Although Kmart in-store associates are
available to answer questions about the program, registration is a private,
online process.  [Complete details, rules and exclusions can be found on
www.kmart.com/smartassist ]  

Any Kmart customer who can present valid Michigan state-issued identification
and a state-issued unemployment benefits enrollment confirmation is eligible
to enroll in the Kmart Smart Assist Savings Card program.  Michigan residents
who file for Michigan state unemployment benefits either before or after the
program begins are eligible, provided they possess required documentation. 
Even if customers gain employment before their Kmart Smart Assist Savings Card
expires, they may still use the card up until its expiration, regardless of
their employment status.

At check-out, cardholders will be required to show their valid Kmart Smart
Assist Savings card, their valid state-issued unemployment verification, and
their state-issued ID for signature verification.  More than 1,200 of Kmart's
quality private label products on which families depend - from groceries to
cleaning supplies to paper goods to drug store items - are available on the
program; however, sale and clearance merchandise is excluded.

"Unemployment is severely impacting our Michigan communities, so we knew we
had to step up to the plate and do what we could to help Kmart customers
continue to provide their families with the staples they need, even on a tight
budget," explained VP, CMO - Food, Consumables and Drug Store, Kmart.  "In
these challenging economic times, people are looking for the most value for
their money, and we hope the Kmart Smart Assist Savings Card will enable
cardholders to keep good quality food on the table and maintain clean, healthy
homes while they get back on their feet."

For more information, visit www.kmart.com/smartassist


About Kmart
Kmart, a wholly-owned subsidiary of Sears Holdings Corporation (Nasdaq: SHLD),
is a mass-merchandising company that offers customers quality products through
a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, Martha
Stewart Everyday and Route 66. For more information visit the company's Web
site at www.kmart.com or the Sears Holdings Corporation Web site at
www.searsholdings.com. Holdings' Web site at http://www.searsholdings.com. 



SOURCE  Kmart

Dorothea Zinnanti, Euro RSCG Worldwide PR, +1-212-367-6938,
dorothea.zinnanti@eurorscg.com; or Tom Aiello, Sears Holdings,
+1-847-286-7387, taiell1@searshc.com
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