Tova Borgnine & QVC Make History as Fifi Retailer of the Year Award Recipients

WEST CHESTER, Pa., June 30 /PRNewswire/ -- Tova Borgnine, chairman and founder
of The Tova Corporation, and leading multimedia retailer QVC(R) received the
Retailer of the Year award at this year's Fragrance Foundation Ceremonies held
in New York City on Wednesday, May 27, at The Downtown Armory. QVC and Tova
Borgnine were honored for pioneering the sale of fragrance on television.

"It is hard to put into words how honored and humbled I am," Tova says. "It
was 18 years ago that TOVA Signature made its first appearance on QVC; little
did we know that we were about to change history. Realizing that you could
not smell it before you purchased it was a hurdle we overcame quickly. I am
thrilled and extremely grateful to our loyal customers who should truly have a
part of this extraordinary award. To them I extend my eternal gratitude."

Tova's first fragrance, TOVA Signature, which is currently celebrating its
26th anniversary, rapidly became and continues to be one of QVC's best-selling
fragrances with over eight million bottles sold worldwide.

In her own words, Tova continues, "QVC has been at the forefront of electronic
retailing for more than 22 years and I feel privileged to be associated with
the leader and champion of such. It is due to the courageous vision of QVC's
leadership that they were able to shift the playing field for customers to
shop conveniently from their homes. I am extremely thankful to QVC for giving
me the opportunity to be a part of the future of retailing."

Allen Burke, director of beauty merchandising at QVC, who accepted the award
on behalf of the company, adds, "To be recognized by such a prestigious
organization as The Fragrance Foundation is a tremendous honor. Tova is an
icon and a visionary with incredible talent and passion. There's a short list
of truly iconic, hallmark brands and Tova has to be on there."

The glamorous "FiFi" Ceremonies, held in New York City, are attended by over
1,000 members of the international fragrance community. The awards are
presented by celebrities from the world of fashion, theater, film and TV. The
Fragrance Foundation celebrates the "FiFi," the "Oscars" of the fragrance
world.

SOURCE The Tova Corporation

Deborah Kerner of Diane Terman Public Relations, +1-212-744-6055,
Dkerner@dianetermanpr.com